Routines, Capabilities and Innovation in the Brazilian Wine Industry

Authors

  • André Cherubini Alves Assistant Professor School of Economics and Administration University of the Rio dos Sinos Valley Av. Unisinos, 950 Cristo Rei, São Leopoldo, RS, 93.022-000, Brazil +55 (51) 3591 1122
  • Aurora Carneiro Zen Business Administration, Economics and Accounting School Pontifical Catholic University of Rio Grande do Sul Avenida Ipiranga, 6681, Prédio 50 Partenon, Porto Alegre, RS, 90.619-900, Brazil +55 (51) 3320 7876
  • Antonio Domingos Padula Management School Federal University of Rio Grande do Sul PPGA/EA/UFRGS Rua Washington Luiz, 855 Porto Alegre, RS, 90.010-000, Brazil Fone: +55 51 3308 3536

DOI:

https://doi.org/10.4067/S0718-27242011000200009

Keywords:

Routines, Capabilities, Dynamic Capabilities, Innovation and Change.

Abstract

As environments become more competitive and change, firms need to look for new ways of competing by implementing changes and innovations aiming at improving or even building new capabilities. Through multiple case studies, we examine the relationship between routines, capabilities and innovation seeking to identify the changes and innovations that have occurred along the trajectory of two wine producing firms in the Serra Gaúcha of Rio Grande do Sul, Brazil. The results indicate that both companies submitted changes/innovations in routines and capabilities, however, the different strategies and decisions made led to totally different outcomes in terms of size, growth and market-share.

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Author Biographies

André Cherubini Alves, Assistant Professor School of Economics and Administration University of the Rio dos Sinos Valley Av. Unisinos, 950 Cristo Rei, São Leopoldo, RS, 93.022-000, Brazil +55 (51) 3591 1122

André Cherubini Alves is Master of Technology and Operations Management by the Post-Graduate Administration Program of Federal University of Rio Grande do Sul. Bachelor in BusinessAdministration also at the Federal University of Rio Grande do Sul spending one year at Florida Atlantic University's College of Business. He is currently an Assistant Professor at the University of the Rio dos Sinos Valley. His research interests include operations management, management of technology and innovation. His research interests include operations management, management of technology and innovation.

Aurora Carneiro Zen, Business Administration, Economics and Accounting School Pontifical Catholic University of Rio Grande do Sul Avenida Ipiranga, 6681, Prédio 50 Partenon, Porto Alegre, RS, 90.619-900, Brazil +55 (51) 3320 7876

Aurora Carneiro Zen is PhD. in Management at Federal University of Rio Grande do Sul. He has taught at Federal University of Rio Grande do Sul, Porto Alegre, Brazil and Euromed Management, Marseille, France. She is currently an Associate Professor at the Pontifícia Universidade Católica do Rio Grande do Sul. She has published papers and book chapters about international business, strategy, wine industry, innovation, innovation capability and science parks. Her research interests include international business, strategy, wine industry and innovation.

Antonio Domingos Padula, Management School Federal University of Rio Grande do Sul PPGA/EA/UFRGS Rua Washington Luiz, 855 Porto Alegre, RS, 90.010-000, Brazil Fone: +55 51 3308 3536

Antonio Domingos Padula is Associate Professor of the School of Management / Federal University at Porto Alegre (Brazil). Mechanical Engineer (Brazil-1980), Docteur/PhD en Sciences de Gestion (Université des Sciences Sociales do Grenoble – France-1990). Professor of Production and Operations Management. Research areas: Industrial Organization and Global Value-Chains. Research subjects: Brazilian bioenergy supply-chains, Agri-food supply-chains. More than 70 papers presented/published in national and international congress and journals. Supervised 10 doctoral dissertations and 40 master in science thesis (Management). Senior coordinator of various research projects financed by national and international agencies.

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Published

2011-06-25

How to Cite

Alves, A. C., Zen, A. C., & Padula, A. D. (2011). Routines, Capabilities and Innovation in the Brazilian Wine Industry. Journal of Technology Management & Innovation, 6(2), 128-144. https://doi.org/10.4067/S0718-27242011000200009

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Research Articles