Research Articles

Firm’s Innovation Expectation, Potential and Actions: Impressions on the Japanese Videogame Console Market

Authors

  • Paulo Antônio Zawislak Federal University of Rio Grande do Sul - School of Management
  • Fabiano Larentis Federal University of Rio Grande do Sul - School of Management
  • Cassio B. Machado Federal University of Rio Grande do Sul - School of Management
  • Alexandre M. Andrade Federal University of Rio Grande do Sul - School of Management

DOI:

https://doi.org/10.4067/S0718-27242009000400006

Abstract

Under the theoretical developments proposed by the Theory of the Firm, it is possible to understand the firm as the primary site for innovation. Innovation effort is justified by the need to generate solutions which should be validated in the market. This market validation process enables one to identify the life cycle of the solution, represented by the “S-curve”. Whether due to its sales volume, market share and even technological improvements, there is a sequence of events that are, invariably, repeated in all technologies: onset, growth, maturing and decay. This paper presents, based on a model for innovation expectation and potential, an analysis of the firms’ actions along different S-curves. To do this, sales volume historical data of videogame consoles in Japan were used. The most interesting finding is that the firms terminate the life cycle of each technology keeping, simultaneously, two or more different versions of the consoles.

Keywords:

  • technology
  • innovation
  • S-Curve
  • videogame console market
  • decision making
  • performance.

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Author Biographies

Paulo Antônio Zawislak, Federal University of Rio Grande do Sul - School of Management

Graduate Program on Management Associate Professor CNPq Researcher

Fabiano Larentis, Federal University of Rio Grande do Sul - School of Management

Graduate Program on Management Doctoral Student

Cassio B. Machado, Federal University of Rio Grande do Sul - School of Management

Graduate Program on Management MsC

Alexandre M. Andrade, Federal University of Rio Grande do Sul - School of Management

Graduate Program on Management Masters Student

References

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Received

2010-07-24

Published

2009-12-03

How to Cite

Zawislak, P. A., Larentis, F., Machado, C. B., & Andrade, A. M. (2009). Firm’s Innovation Expectation, Potential and Actions: Impressions on the Japanese Videogame Console Market. Journal of Technology Management and Innovation, 4(4), 69–81. https://doi.org/10.4067/S0718-27242009000400006

Issue

Vol. 4 No. 4 (2009)

Section

Research Articles

License

Copyright (c) 2009 Journal of Technology Management & Innovation

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

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