Research Articles
Una Digitalización Estratégica y su Impacto en el Rendimiento de las PYMEs en Brasil: Un Análisis Cuantitativo
DOI:
https://doi.org/10.4067/S0718-27242025000100074Resumen
"El objetivo principal es analizar la relación entre la transformación digital y el rendimiento de las MSMEs brasileñas. Se realizó una revisión de la literatura para identificar los factores relacionados con la adopción de la digitalización que determinan el rendimiento. Para ello, se utilizó un enfoque cuantitativo, aplicando Análisis de Factores Exploratorios (EFA) y Regresión Lineal Múltiple a una muestra de 987 MSMEs brasileñas. Los resultados muestran una relación positiva significativa entre la digitalización y el rendimiento organizacional, confirmando la hipótesis de que la transformación digital contribuye a la mejora del rendimiento de las MSMEs. Sin embargo, se identificó que la presencia de gerentes con títulos de educación superior y aquellos responsables de la Tecnología de la Información y Comunicación (TIC) tiene una correlación negativa con el rendimiento, sugiriendo que la efectividad de la digitalización depende de factores contextuales específicos. Las implicaciones de este estudio son relevantes tanto para los gerentes como para los responsables de políticas que buscan promover la digitalización de las MSMEs en Brasil y en todo el mundo.
Palabras clave:
- Transformación digita
- Digitalización
- Rendimiento
- PYMEs
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