Strategic Orientation Towards Sustainable Innovation: A Case Study in a Brazilian University

Authors

  • Mauri Leodir Löbler Federal University of Santa Maria (UFSM), Brazil
  • Beloni Gomes da Silva Federal University of Santa Maria (UFSM)
  • Daniela Maria Pozzobon Federal University of Santa Maria (UFSM)
  • Clandia Maffini Gomes Federal University of Santa Maria (UFSM)

DOI:

https://doi.org/10.4067/S0718-27242012000200016

Keywords:

technological innovation, waste management, environmental strategy, electronic industry, public university

Abstract

The technological development that results from innovation can lead to considerable environmental impact. Yet, companies and other stakeholders have not done enough to develop strategies for minimizing waste management. The present study contributes to research in this area, by empirically examining the link between the management of technological innovation and sustainability. A case study was carried out to examine the extent to which there is strategic orientation towards both technological innovation and sustainability in a large public university in Brazil. The results show the importance of integrating sustainability activities within the organisation’s corporate strategy: although the researched organisation had sufficient theoretical knowledge about waste management, the lack of an integrated strategy led to uncoordinated attempts at recycling within the university.

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Author Biographies

Mauri Leodir Löbler, Federal University of Santa Maria (UFSM), Brazil

He holds a PhD in Business Administration at Federal University of Rio Grande do Sul (UFRGS), Brazil. He is a Full Professor at the Department of Business Administration of the Federal University of Santa Maria, Brazil, and Vice-Chief of the Center for Social and Human Sciences of the same University.

Beloni Gomes da Silva, Federal University of Santa Maria (UFSM)

He is a master student in Public Business Administration at Federal University of Santa Maria, Brazil.

Daniela Maria Pozzobon, Federal University of Santa Maria (UFSM)

Post-doctoral researcher at the Post-Graduation Studies Program in Business Administration of the Federal University of Santa Maria (UFSM); PhD in Business Administration at the School of Economics, Business and Accounting (FEA) of University of São Paulo (USP), Brazil with a sandwich period at the Management Studies Group of the Wageningen University (WUR), The Netherlands.

Clandia Maffini Gomes, Federal University of Santa Maria (UFSM)

She holds a PhD in Business Administration at the School of Economics, Business and Accounting (FEA) of University of São Paulo (USP), Brazil with a sandwich period at Università Bocconi, Italy. She is a Full Professor at the Department of Business Administration of the Federal University of Santa Maria, Brazil, and Coordinator of the PhD program in Business Administration of the same University.

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Published

2012-07-15

How to Cite

Löbler, M. L., da Silva, B. G., Pozzobon, D. M., & Gomes, C. M. (2012). Strategic Orientation Towards Sustainable Innovation: A Case Study in a Brazilian University. Journal of Technology Management & Innovation, 7(2), 196–206. https://doi.org/10.4067/S0718-27242012000200016

Issue

Section

Case Studies

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