Modeling the Acceptance and Use of Telecenters in Brazil

  • Graziella C. Bonadia Fundação CPqD
  • Ismael M. Andrade Ávila Fundação CPqD
  • Cristiane M. Ogushi Fundação CPqD
  • Giovanni Moura de Holanda Fundação CPqD

Abstract

This article describes the modeling of factors that affect the adoption and use of Information and Communication Technologies (ICT) in Telecenters context. For such, some conceptual dimensions are used, such as a potential demand model (PDM), which aims at characterizing processes that determine the technological acceptance, and an acceptance dynamics model (ADM). Together, PDM and ADM constitute a simulation combined model based on agents that allow the analysis of the effect of different aspects related to Telecenters and the users’s individual profile, according to the target audience behavior. This modeling approach intends to constitute an analysis tool that is able to help formulate digital inclusion public policies.

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Author Biographies

Graziella C. Bonadia, Fundação CPqD
Digital TV Department Researcher
Ismael M. Andrade Ávila, Fundação CPqD
Digital TV Department Researcher
Cristiane M. Ogushi, Fundação CPqD
Digital TV Department Researcher
Giovanni Moura de Holanda, Fundação CPqD
Digital TV Department Service Planning Manager
Published
2008-01-23
How to Cite
Bonadia, G. C., Ávila, I. M. A., Ogushi, C. M., & Holanda, G. M. de. (2008). Modeling the Acceptance and Use of Telecenters in Brazil. Journal of Technology Management & Innovation, 2(4), 86-97. Retrieved from https://www.jotmi.org/index.php/GT/article/view/art66
Section
Research Articles

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