Strategies for Sustainable Business and Performance in Brazilian Industrial Companies

Authors

  • Clandia Maffini Gomes Federal University of Santa Maria (UFSM)
  • Isak Kruglianskas School of Economics, Business and Accounting (FEA) of University of São Paulo (USP).
  • Flávia Luciane Scherer Department of Business Administration of the Federal University of Santa Maria.
  • Roberto da Luz Neto Federal University of Santa Maria (UFSM)
  • Jordana Marques Kneipp Federal University of Santa Maria (UFSM)

DOI:

https://doi.org/10.4067/S0718-27242013000300023

Keywords:

strategy, sustainability, performance.

Abstract

The study looks to analyze the adoption of strategies for sustainable business and the performance of Brazilian industrial companies. The quantitative character research has involved the execution of a survey. The results have permitted to conclude that the Brazilian companies are enlarging their participation in the international market. However, one must observe that some factors still limit this performance in terms of innovation management and socio-environmental management. Concerning the technological innovation management, one observes that, in spite of the growth of use of external sources of innovation over the last few years, one must still go a long way in the sense of developing a corporate culture that may value the partnership and the collaboration between the companies. Concerning socio-environmental management, the research data confirm the studies by authors mentioned in the literature review who maintain that most Brazilian companies still adopt a reactive stance in relation to these issues.

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Author Biographies

Clandia Maffini Gomes, Federal University of Santa Maria (UFSM)

Professor at the Department of Business Administration of the Federal University of Santa Maria, Brazil.

Isak Kruglianskas, School of Economics, Business and Accounting (FEA) of University of São Paulo (USP).

Professor of São Paulo University, Brazil.

Flávia Luciane Scherer, Department of Business Administration of the Federal University of Santa Maria.

Professor at the Department of Business Administration of the Federal University of Santa Maria, Brazil.

Roberto da Luz Neto, Federal University of Santa Maria (UFSM)

Master in Business Administration at Federal University of Santa Maria, Brazil.

Jordana Marques Kneipp, Federal University of Santa Maria (UFSM)

PhD Student in Business Admin­istration at Federal University of Santa Maria, Brazil.

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Published

2013-04-14

How to Cite

Maffini Gomes, C., Kruglianskas, I., Scherer, F. L., da Luz Neto, R., & Marques Kneipp, J. (2013). Strategies for Sustainable Business and Performance in Brazilian Industrial Companies. Journal of Technology Management & Innovation, 8, 251–263. https://doi.org/10.4067/S0718-27242013000300023

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