Inovação na Pequena Empresa - Um Estudo de Caso na Tropical Brasil

Fernando Ribeiro Serra, Gabriela Gonçalves Fiates, Graziela Dias Alperstedt

Abstract


Title: INNOVATION IN SMALL BUSINESS – TROPICAL BRASIL CASE STUDY



Innovation is remarked by several authors as a strategy and need for companies survival on a changing environment. The adoption of an innovation culture is not an easy task. Innovation comes from the change and requires an adequate organizational environment. The organization environment must allow and incentive creativity and trial errors acceptance. This article discusses and characterizes the innovation in a small company environment: Tropical Brasil. Company analysis is based in working papers and previous researches. It suggests that an innovation culture is related to the entrepreneur, its goals and beliefs. To the way he manage the business “infecting” all people with his will and anxiety for doing better.

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