A Inovação Numa Empresa de Base Tecnológica: O Caso da Nexxera.
DOI:
https://doi.org/10.4067/S0718-27242008000100013Keywords:
Inovação, EBT, estrategia, RBV.Abstract
This work presents the case study of Nexxera Tecnologia e Serviços S.A. Its purpose is to evaluate if this technology-based company (TBC) shows innovation capability regarding a sustainable competitive advantage. Departing from the accepted theory of TBC, innovation and resource-based view (RBV), the company analysis was developed. The data and information were collected from bibliographic and documental research, as by personal interviews with the company owners and managers. A way for the analysis is presented and should be tested for other TBC.Downloads
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