Case Studies

Development and Marketing of Solar Innovations: A Case Study

Autores/as

  • Harald Wirtz Fraunhofer Institute for Technological Trend Analysis
  • Markus Janssen Accenture

DOI:

https://doi.org/10.4067/S0718-27242010000200009

Resumen

This study aims to examine the process of development and marketing of CIS technology as a major innovation in solar technology through the case of Würth Solar GmbH Co. KG., which is the first company worldwide to have started mass production of CIS-solar modules. This article reports the development history of the technology and analyzes its innovative content. It also describes cooperation with innovation partners as a key to success. The participating organizations and actors involved are shown and their roles in the innovation process are illustrated. Challenges and oppositions are explained and the way the company managed to overcome these difficulties is presented.

Palabras clave:

  • Solar Innovations
  • Marketing of Solar Innovations

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Citas

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Vol 5, No 2 (2010) JOTMI

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Recibido

2010-08-16

Aceptado

2010-08-16

Cómo citar

Wirtz, H., & Janssen, M. (2010). Development and Marketing of Solar Innovations: A Case Study. Journal of Technology Management and Innovation, 5(2), 91–103. https://doi.org/10.4067/S0718-27242010000200009

Número

Vol. 5 Núm. 2 (2010)

Sección

Case Studies

Licencia

Derechos de autor 2010 Journal of Technology Management & Innovation

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-CompartirIgual 4.0.

 

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