Research Articles
The Simultaneous Impact of Supplier and Customer Involvement on New Product Performance
DOI:
https://doi.org/10.4067/S0718-27242010000400006Resumen
Palabras clave:
- Supplier involvement
- Customer involvement
- New product performance
- Quality and reliability
- Time to market
- Product innovativeness
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Accepted December 03, 2010
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Derechos de autor 2010 Journal of Technology Management & Innovation
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