Ubiquitous Retailing Innovative Scenario: From the Fixed Point of Sale to the Flexible Ubiquitous Store

Eleonora Pantano

doi:10.4067/S0718-27242013000200007

Authors

Eleonora Pantano Department of Business Science, University of Calabria (Italy)

DOI:

https://doi.org/10.4067/S0718-27242013000200007

Keywords:

innovation management, technology management, retailing, ubiquitous computing, ubiquitous retailing.

Abstract

The current advances in information and communications technologies developed new tools for retailers to innovate. In fact, the increasing computing capacity and the advancements in networking systems provided a new ubiquitous scenario that can be adapted for retailing in order to develop innovative shopping environments. The aim of this paper is to deeply understand the emergence of the ubiquitous retailing phenomenon and the possible shift from the physical point of sale to a ubiquitous one, by analysing this radical innovation and the main consequences for frms and market.

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Author Biography

Eleonora Pantano, Department of Business Science, University of Calabria (Italy)

Eleonora Pantano, is a Post doc research fellow at University of Calabria (Italy) in cooperation with Technical University of Eindhoven (The Netherlands).She holds a PH.D degree in “Psychology of Programming and Artificial Intelligence”.

Her research interests are related to the management of advanced technologies in retailing and tourism, with emphasis on the investigation of consumer behaviour.

Furthermore, she is member of the Editorial Board and hoc reviewer of numerous international journals.

She was the Highly Commended Award winner of the 2008/2009 Emerald/EMRBI Business Research Award for Young Researchers.