Factores de Organización y Adopción de una Innovación: Un Estudio Explorador de la Industria Brasileña de Equipamientos Electromédicos

Authors

  • Zilber Ary Moysés Universidade Mackenzie
  • Hélio Morrone Cosentino Universidade Mackenzie
  • Sérgio Lex Universidade Mackenzie

Abstract

The main objective of this paper was to verify if organization factors contributes to the adoption of an innovation. This study was developed on the basis of a non probabilistic sample composed by hospitals and clinics. From the main factors identified related to the adoption of an innovation arise: the expectation for profits, and financial safety, innovation promoting structure and leadership for the implementation of this one. Now in relation to the general factors that promotes its adoption, in this work identified: experimentation, relative advantage, compatibility and complexity. Considering the more significative correlations found between this two groups of factors were: relative advantage-profit, relative advantage-profits; compatibility-profits; safety benefits-compatibility; suitable structure- safety benefits; relative advantage- personal factors; personal factors and safety benefits.

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Author Biographies

Zilber Ary Moysés, Universidade Mackenzie

Coordenador do NEPEI - Nucleo de Pesquisas em Estratégia e Inovação e Professor do curso de Doutorado (stricto-sensu) em Administração de Empresas da Universidade Presbiteriana Mackenzie ;

Hélio Morrone Cosentino, Universidade Mackenzie

Doutor em Ciências pela Universidade de São Paulo; Coordenador Didático da Faculdadede de Administração de Empresas da Universidade Presbiteriana Mackenzie

Sérgio Lex, Universidade Mackenzie

Chefe do Departamento de Economia e Professor do curso de graduação da Faculdade de Economia da Universidade Presbiteriana Mackenzie

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Published

2006-12-30

How to Cite

Moysés, Z. A., Cosentino, H. M., & Lex, S. (2006). Factores de Organización y Adopción de una Innovación: Un Estudio Explorador de la Industria Brasileña de Equipamientos Electromédicos. Journal of Technology Management & Innovation, 1(5), 25-39. Retrieved from https://www.jotmi.org/index.php/GT/article/view/art28

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Research Articles