New Product Development in Traditional Industries: Decision-Making Revised


  • Jon Mikel Zabala-Iturriagagoitia Centre for Innovation, Research and Competence in the Learning Economy (CIRCLE), Lund University



new product development, decision making, innovative firm, traditional industry, Valencian region.


This paper investigates whether decisions considered as common in new product development literature are also valid in a region characterized by traditional industries. The research is grounded on innovative companies in the Valencian Region (Spain). Using the statistical tool of factor analysis, we test if the groups of decisions identified by the literature can be confirmed in our empirical sample. Therewith, we aim to link the theoretical and empirical fields in the context of new product development and product innovation management.


Download data is not yet available.

Author Biography

Jon Mikel Zabala-Iturriagagoitia, Centre for Innovation, Research and Competence in the Learning Economy (CIRCLE), Lund University

Jon Mikel Zabala-Iturriagagoitia is Assistant Professor at CIRCLE on innovation policy analysis. Engineer in industrial organization from the University of Mondragon (2002), he holds a European Ph.D. in Engineering and Innovation Projects from the Polytechnic University of Valencia (2008). During his PhD process, Jon Mikel was member of the Institute of Innovation and Knowledge Management (INGENIO). From September to December 2006 he was visiting researcher at the Technical Research Centre of Finland (VTT) in Espoo. Between 2009 and 2011 he developed his post-doctoral endeavor at CIRCLE. He has a long experience as a lecturer in modules about R&D and innovation indicators, project management, and technology and innovation management. He cooperates with several European and Latin American universities in courses regarding the management of innovation.

His research focuses on the following streams: Analysis of innovation systems, science and technology policies and evaluation, innovation support policies and innovation management tools.


AHEDO SANTISTEBAN, M. (2006). Business Systems and Cluster Policies in the Basque Country and Catalonia (1990 –2004). European Urban and Regional Studies, 13(1), 25-39.

ALBERT, A., Plaza, L.M. (2003). The Transfer of Knowledge from the Spanish Public R&D System to the Productive Sectors in the Field of Biotechnology. Scientometrics, 59(1), 3-14.

ALCAIDE-MARZAL, J., Tortajada-Esparza, E. (2007). Innovation assessment in traditional industries. A proposal of aestheticinnovationindicators.Scientometrics,72(1),33-57.

AROSA, B., Iturralde, T., Maseda, A. (2010). Ownership structure and firm performance in non-listed firms: Evidence from Spain. Journal of Family Business Strategy,

(2), 88-96.

BACARIA, J., Borrás, S., Fernández-Ribas, A. (2001). El sistema de innovación regional en Cataluña. In: Olazarán, M., Gómez Uranga, M. (Eds.), Sistemas Regionales de Innovación. Servicio Editorial de la Universidad del País Vas- co, Bilbao. pp. 221-249.

BUIJS, J. (2008). Action planning for new product development projects. Creativity and Innovation Management, 17(4), 319-333.

BÜYÜKÖZKAN, G., Feyzioglu, O. (2004). A fuzzy-logic- based decision-making approach for new product Development. International Journal of Production Economics, 90, 27-45.

CHESBROUGH, H.W. (2003). Open Innovation. The New Imperative for Creating and Profiting from Technology. Harvard Business School Press, Boston.

COOPER, R.G. (1983). The Impact of New Product Strategies. Industrial Marketing Management, 12, 243-256.

COOPER, R.G. (1988). Predevelopment activities deter- mine new product success. Industrial Marketing Management, 17(3), 237-247.

COOPER, R.G., Kleinschmidt, E.J. (1987). New Products: What Separates Winners from Losers?. Journal of Product Innovation Management, 4, 169-184.

DIRNOVA (1999). Directorio de Empresas Innovadoras de la Comunidad Valenciana, IMPIVA, Valencia, ISBN 84-482-2098-6, CD rom.

EDWARDS-SCHACHTER, M., Castro-Martínez, E., Fer- nández-de-Lucio, I. (2011). International Co-operation between Firms on Innovation and R&D: Empirical Evidence from Argentina and Spain. Journal of Technology Ma- nagement & Innovation, 6(3), 126-147.

EMMANUELIDES, P.A. (1993). Towards an integrative framework of performance in product development projects. Journal of Engineering and Technology Management, 10(4), 363-392.

EUROSTAT (2010)., Accessed August 2011.

FERNÁNDEZ DE LUCIO, I., Gutiérrez Gracia, A., Jiménez Sáez, F., Azagra Caro, J. (2000). El Sistema Valenciano de Innovación en el inicio del siglo XXI. Revista Valenciana d’Estudis Autonòmics, 30, 7-64.

GARAVELLI, A.C., Gorgoglione, M., Scozzi, B. (1999). Fuzzy logic to improve the robustness of decision support systems under uncertainty. Computers and Industrial Engineering, 37, 477-480.

GUIMARÃES MARUJO, L. (2009). Rework Impacts Evaluation through System Dynamics Approach in Overlapped Product Development Schedule. Journal of Techno- logy Management & Innovation, 4(2), 90-101.

HANSEN, C.T. (2001). Verification of a new model of decision-making in design. Proceedings of 13th International Conference on Engineering Design (ICED 01). Professio- nal Engineering Publications, London. pp. 101-108.

HAQUE, B., Pawar, K.S., Barson, R.J. (2000). Analysing organisational issues in concurrent new product development. International Journal of Production Economics,

(2), 169–182.

HARMANCIOGLU, N., McNally, R.C., Calantone, R.J., Durmusogl, S.S. (2007). Your new product development (NPD) is only as good as your process: an exploratory analysis of new NPD process design and implementation. R&D Management, 37(5), 399-424.

HART, S.J., Baker, M.J. (1994). The Multiple Convergent Processing Model of New Product Development. International Marketing Review, 11(1), 77–92.

HAVERILA, M. (2010). The Marketplace Variables in Successful and Unsuccessful NPD Projects in Technology Intensive Companies. Journal of Technology Management & Innovation, 5(4), 121-136.

HIPP, C., Grupp, H. (2005). Innovation in the service sector: The demand for service-specific innovation measurement concepts and typologies. Research Policy, 34(4), 517-535.

INE (2011). National Statistics Institute of Spain., Accessed August 2011.

KENGPOL, A., O’Brien, C. (2001) The development of a decision support tool for the selection of advanced technology to achieve rapid product development. International Journal of Production Economics, 69, 177-191.

KRISHNAN, V. (1998). Modeling ordered decision making in product development. European Journal of Operational Research, 111, 351-368.

KRISHNAN, V., Ulrich, K.T. (2001) Product development Decisions: A review of the literature. Management Science, 47(1), 1-21.

LEDWITH, A., O’Dwyer, M. (2009). Market Orientation, NPD Performance, and Organizational Performance in Small Firms. Journal of Product Innovation Management, 26(6), 652-661.

MAHAJAN, V., Wind, J. (1992). New product models: Practice, shortcomings and desired improvements. Journal of Product Innovation Management, 9(2), 128-139.

MATHESON, D., Matheson, J. (1998). The Smart Organization Creating Value Through Strategic R&D. Harvard Business School Press, Boston.

MC.CARTHY, I.P., Tsinopoulos, C., Allen, P., Rose- Anderssen, C. (2006). New Product Development as a Complex Adaptive System of Decisions. Journal of Product Innovation Management, 23(5), 437-456.

MOLERO, J., Garcia, A. (2008). The innovative activity of foreign subsidiaries in the Spanish Innovation System: An evaluation of their impact from a sectoral taxonomy approach. Technovation, 28(11), 739-757.

MOULAERT, F., Martinelli, F., González, S., Swyngedouw, E. (2007) Social Innovation and Governance in European Cities: Urban Development Between Path Dependency and Radical Innovation. European Urban and Regional Studies, 14(3), 195–209.

OECD (2005). OECD Proposed Guidelines for Collec- ting and Interpreting Technological Innovation Data. Paris. Oslo Manual.

PAVITT, K. (1984). Sectoral patterns of technical change: towards a taxonomy and a theory. Research Policy, 13, 343–373.

POOLTON, J., Barclay, I. (1998). New Product Development: From Past Research to Future Applications. Industrial Marketing Management, 27(3), 197-212.

REAL HEREDIA, B. (2001). El sistema regional de innovación en Andalucía: estructura y autonomía. In: Olazarán, M., Gómez Uranga, M. (Eds.), Sistemas Regionales de Innovación. Servicio Editorial de la Universidad del País Vasco, Bilbao. pp. 299–325.

RIBA VILANOVA, M., Leydesdorff, L. (2001). Why Catalonia Cannot be Considered as a Regional Innovation System. Scientometrics, 50(2), 215– 40.

ROBERTSON, P., Smith, K., von Tunzelmann, N. (2009). Innovation in low- and medium-technology industries. Research Policy, 38(3), 441-446.

SABI (2006). Sistema de Análisis de Balances Ibéricos.

SCHMIDT, J.B., Sarangee, K.R., Montoya, M.M. (2009) Exploring New Product Development Project Review Practices. Journal of Product Innovation Management, 26(5), 520-535.

SCHUMPETER, J.A. (1934). The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest and the Business Cycle. Harvard University Press, Cambridge.

SHEIKH, S., Pecher, I., Steiber, N., Heckl, E. (2002). Support services for Micro, Small and Sole Proprietor’s Businesses. Vienna: Austrian Institute for Small Business Research (IfGH). Commissioned by: Enterprise Directo- rate-General, European Commission.

SPITHOVEN, A., Clarysse, B., Knockaert, M. (2010). Buil- ding absorptive capacity to organise inbound open innovation in traditional industries. Technovation, 30, 130-141.

SRINIVAS, V., Shekar, B. (1997). Strategic decision-making processes: network-based representation and stochastic simulation. Decision Support Systems, 21, 99-110.

TSINOPOULOS, C., McCarthy, I. (2002). New product development as a complex system of decisions. IEEE International Engineering Management Conference, 2, 761-765.

TUOMINEN, M., Piippo, P., Ichimura, T., Matsumoto, Y. (1999). An analysis of innovation management systems’ characteristics. International Journal of Production Economics, 60-61, 135-143.

URBAN, G.L., Hauser, J.R. (1993). Design and Marketing of New Products. Prentice-Hall Inc., Englewood Cliffs.

VEGA-JURADO, J.M., Gutiérrez-Gracia, A., Fernández- de-Lucio, I. (2009). La Relación entre las Estrategias de Innovación: Coexistencia o Complementariedad. Journal of Technology Management & Innovation, 4(3), 74-88.

ZABALA-ITURRIAGAGOITIA, J.M., Jiménez-Sáez, F., Castro-Martínez, E., Gutiérrez-Gracia, A. (2007a). What indicators do (or do not) tell us about Regional Innovation Systems. Scientometrics, 70(1), 85-106.

ZABALA-ITURRIAGAGOITIA, J.M., Gutiérrez-Gracia, A., Jiménez-Sáez, F. (2007b). Benchmarking Innovation in the Valencian Community. European Urban and Regional Studies, 15(3), 249-263.




How to Cite

Zabala-Iturriagagoitia, J. M. (2012). New Product Development in Traditional Industries: Decision-Making Revised. Journal of Technology Management & Innovation, 7(1), 31–51.



Research Articles

Similar Articles

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 > >> 

You may also start an advanced similarity search for this article.