The Adoption of New Technology: Conceptual Model and Application
AbstractThe decision to adopt a new technology or not depends on the benefits to be gained by incorporating new technical, functional or esthetic solutions, in order to attain the company’s competitive positioning; this decision also depends on the costs and risks involved. In general terms, businesses lack the resources, whether financial, human, or structural, to innovate or even to adapt new technologies. The objectives of this study are to test an innovation adoption model on a real case and show the importance of international cooperation for new technology implementation processes, based on a decision-making case about whether or not to adopt a new technology that occurred in eletronic company in Brazil (called “A”). The new technology might help to solve certain challenges the company faced in its printer plant, by increasing efficiency and cutting costs.
ANDERSEN, O. (1992). On the Internationalization Process of Company's: A Critical Analysis. Journal of International Business Studies, Second Quarter.
BARBIERI J. (1990). Producao e transferencia de tecnologia. Atica, Sao Paulo.
BARKEMA, H., Vermeulen, F. (1998). International Expansion through Start-Up or Acquisition: A Learning Perspective. Academy of Management Journal, 41(1).
BARRETO, A. (2002). A internacionalizacao da companhia sob o enfoque dos custos de transacao. In: ANGELA DA ROCHA (2002). A internacionalizacao das companhias brasileiras. Mauad, Rio de Janeiro.
BASSI, E. (1997). Globalizacao de Negocios. Cultura Editores Associados, Sao Paulo.
CHETTY, C, Campbell-Hunt, C. (2004). A Strategic Approach to Internationalization: A Traditional Versus a "Born-Global" Approach. Journal of International Marketing, 12(1).
COOPER, D., Schindler, P. (2003). Metodos de Pesquisa em Administracao. Bookman, Porto Alegre.
FRAMBACH, R., Schillewaert, N. (1999). Organizational innovation adoption: A multi-level framework of determinants and opportunities for future research. Institute for the Study of Business Markets, Pennsylvania State University, USA.
IDTechEx (2007). RFID - A Tale of Four Continents. http://www.idtechex.com/products/en/articles/00000515.as p [Accessed Nov. 6, 2007].
LEWIS, J. (1992). Aliancas Estrategicas - Estruturando e Administrando Parcerias para o Aumento de Lucratividade. Editora Pioneira, Sao Paulo.
MALHOTRA, N. (2001). Pesquisa de Marketing: Uma Orientacao Aplicodo. Bookman, Porto Alegre.
MANAS, V. (1993). Gestao de tecnologia e inovacao. Erica, Sao Paulo.
OVIATT, B. , McDougall, P. (2005). Defining International Entrepreneurship and Modeling the Speed of Internationalization. Entrepreneurship: Theory & Practice, 29(5), 537-553.
PERSAUD, A., Kumar, U., Kumar, V. (2002). Coordination Structures and Innovative Performance in Global R&D Labs. Canadian Journal of Administrative Sciences. March, pg. 57.
ROGERS, E. (1995). Diffusion of Innovations. The Free Press, New York.
SCHIRM, S. (1999). Mercados Globais e Margem de Acao do Estado. Konrad Adenauer Stiftung, Sao Paulo.
STACH, G. (2006). Special section on innovation. Business alliances at Eli Lilly: a successful innovation strategy. Strategy & Leadership. 34(5), 28-33.
TOMBI, W., Moraes, M. (2005). Expandindo Rumo a Mercados Internacionais: O Caso Weg. In SIMPOI (2005). Simpoi Anais Proceedings, Sao Paulo.
TUCKER, R. (1999). Agregando valor ao seu negocio. Makron Books, Sao Paulo.
Accepted December 06, 2010
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).