Reviewing The Antecedents and Outcomes of Business Model Innovation in Startups

Raditya Ardianwiliandri; Sandra Hasanefendic; Bart Bossink

doi:10.4067/s0718-27242026000100076

Authors

Raditya Ardianwiliandri Vrije Universiteit Amsterdam , Netherlands.
Sandra Hasanefendic Vrije Universiteit Amsterdam , Netherlands.
Bart Bossink Vrije Universiteit Amsterdam , Netherlands.

DOI:

https://doi.org/10.4067/s0718-27242026000100076

Keywords:

strategy, innovation, technology, business model, business model innovation, startups

Abstract

Business Model Innovation (BMI) is pivotal for startups navigating dynamic business environments, allowing them to leverage opportunities arising from technological advancements and evolving consumer behavior. Despite its significance, there is a lack of comprehensive knowledge for understanding the antecedents influencing the value creation, delivery, and capture processes of startups' BMI and its outcomes. This paper addresses this gap with a systematic literature review from the past decade. It presents a research framework for startups’ BMI, emphasizing the connections between antecedents and outcomes across entrepreneurial, organizational, and environmental levels. The evidence emphasizes the pivotal role of technology adoption in enhancing business performance. Simultaneously, the key contributors include fostering collaboration, engaging in market orientation, building competencies, and conducting business experimentation. This study recognizes external factors, including the regulatory environment and techno-economic trends influencing the outcomes of startups' BMI at both the environmental and organizational levels. Finally, this paper identifies critical avenues for future research.

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Author Biographies

Sandra Hasanefendic, Vrije Universiteit Amsterdam , Netherlands.

Sandra Hasanefendic is an assistant professor in Breakthrough Technology Innovation at Vrije Universiteit Amsterdam, where she also serves as associate lead of the Breakthrough Tech Innovation research group. With over a decade of research experience, investigates R&D and technology upscaling processes for sustainability. Dr. Hasanefendic has published in leading journals including Energy Research & Social Science, Renewable and Sustainable Energy Reviews,Sustainable Cities and Society, Sustainability, Technology Forecasting & Social Change, and Renewable Energy. She collaborates with startups, universities, and public institutions to translate innovation into real-world impact. She holds a double PhD from ISCTE-IUL in Lisbon and Vrije Universiteit Amsterdam. Her international collaborations span Portugal, the U.S., Japan, and Sweden. She is also a sought-after speaker and thought leader, regularly presenting at academic conferences and industry forums worldwide.

Bart Bossink, Vrije Universiteit Amsterdam , Netherlands.

Prof. Dr. Ir. Bart Bossink is a renowned expert in technology and sustainable innovation. As Professor of Breakthrough Technology and Sustainable Innovation at Vrije Universiteit Amsterdam, he has advanced research in innovation management, sustainability, and tech entrepreneurship. With a Ph.D. in Civil Engineering and Management Science from Twente University, he has authored leading publications and advised organizations worldwide. His work bridges academia, industry, and policy, driving impactful advancements in sustainable innovation practices.

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