Generation of Value of a Brazil Fashion Industrial Cluster: A Systemic Analysis
Keywords:Industrial cluster, Generation of value, Systemic analysis, Drivers and barriers
Companies that organize themselves in industrial clusters seek to amplify their capacity to generate value. However, the process of analyzing, creating and delivering value has been presented in a fragmented way. There is a lack of studies and systemic understanding. This study aims to analyze systemically the drivers and barriers for generation of value in fashion industrial cluster in the Southern Region of Brazil. The research method used to conduct this study is case study with a qualitative approach. The six elements that compose the process of analyzing, creating and delivering value were used to identify drivers and barriers for generation of value in industrial clusters and development to knowledge on clusters. The variables were interrelated the results them and formed the systemic structure. The analysis allowed concluding that the elements for generation of value described in the literature are present in the study units and it possible use this element for knowledge from clusters. However, it is necessary to analyze them systemically to obtain the desired results. This study evidenced a conceptual misalignment by participating companies regarding the true role of an industrial cluster. Strengthening among peers, in the form of exchanges of experiences and synergy among companies, does not happen in a satisfactory way. This relation among companies should be highlighted so that the cluster results are improved.
Allen, P., Maguire, S., & McKelvey, B. (2011). The SAGE Handbook of Complexity and Management. SAGE Publications Ltd (1st ed.). London: SAGE Publications Ltd.
Associação Brasileira da Indústria Têxtil e de Confecção- ABIT. (2015). O Poder da moda: Cenários , Desafios e Perspectivas. Agenda de Competitividade da Indústria Têxtil e de Confecção Brasileira 2015 a 2018. Associação Brasileira da Indústria Têxtil e de Confecção- ABIT. Associação Brasileira da Indústria Têxtil e de Confecção- ABIT, São Paulo. Retrieved from www.abit.org.br
Battaglia, D., Schimith, C. D., Marciano, M. a., Bittencourt, S. a M., Diesel, L., Borchardt, M., & Pereira, G. M. (2014). Creating value through services and relationships: The perception of purchasing companies. Procedia CIRP, 16, 26–31. http://doi.org/10.1016/j.procir.2014.01.004
Beverland, M., Napoli, J., & Lindgreen, A. (2007). Industrial global brand leadership: A capabilities view. Industrial Marketing Management, 36(8), 1082–1093. http://doi.org/10.1016/j.indmarman.2006.08.007
Capra, F. (1985). Criteria of systems thinking. Futures, 17(5), 475–478. http://doi.org/10.1016/0016-3287(85)90059-X
Carpinetti, L. C. R., Galdámez, E. C., & Gerolamo, M. C. (2008). A measurement system for managing performance of industrial clusters. International Journal of Productivity and Performance Management, 57(5), 405–419. http://doi.org/10.1108/17410400810881854
Corsaro, D. (2014). The emergent role of value representation in managing business relationships. Industrial Marketing Management, 43(6), 985–995. http://doi.org/10.1016/j.indmarman.2014.05.011
Coutelle-Brillet, P., Riviere, A., & des Garets, V. (2014). Perceived value of service innovation: a conceptual framework. Journal of Business & Industrial Marketing, 29(2), 164–172. http://doi.org/10.1108/JBIM-04-2012-0066
Espino-Rodríguez, T. F. (2016). How hotels compete on the basis of competitive priorities and their relationship with infrastructural and structural decisions. Service Business, 10(4), 737–773. http://doi.org/10.1007/s11628-015-0289-7
Fiol, L. J. C., Tena, M. A. M., & García, J. S. (2011). Multidimensional perspective of perceived value in industrial clusters. Journal of Business & Industrial Marketing, 26(2), 132–145. http://doi.org/10.1108/08858621111112302
Ford, D. N., & Sterman, J. D. (1998). Dynamic modeling of product development processes. System Dynamics Review, 14(1), 31–68. http://doi.org/10.1002/(SICI)1099-1727(199821)14:1<31::AID-SDR141>3.0.CO;2-5
Garriga, E. (2014). Beyond Stakeholder Utility Function: Stakeholder Capability in the Value Creation Process. Journal of Business Ethics, 4(120), 489–507. http://doi.org/10.1007/s10551-013-2001-y
Geraerdts, R. (2012). Customer value creation: A journey in the search of excellence. Industrial Marketing Management, 41(1), 11–12. http://doi.org/10.1016/j.indmarman.2011.11.023
Hair Jr, J. F., Celsi, M. W., Money, A. H., Samouel, P., & Page, M. J. (2011). Essentials of Business Research Methods (2nd ed.). New York: Routledge.
Hau, L. N., & Thuy, P. N. (2012). Impact of service personal values on service value and customer loyalty: a cross-service industry study. Service Business, 6(2), 137–155. http://doi.org/10.1007/s11628-011-0121-y
Hsu, M.-S., Lai, Y.-L., & Lin, F.-J. (2014). The impact of industrial clusters on human resource and firms performance. Journal of Modelling in Management, 9(2), 141–159. http://doi.org/10.1108/JM2-11-2012-0038
IEMI – Inteligência de Mercado. (2016). Brasil Têxtil 2016. Retrieved August 28, 2017, from http://www.iemi.com.br/biblioteca/publicacoes-setoriais/brasil-textil/
Ikram, A., Su, Q., Fiaz, M., & Rehman, R. U. (2018). Cluster strategy and supply chain management. Benchmarking: An International Journal, 25(5), 1302–1318. http://doi.org/10.1108/BIJ-06-2015-0059
Jeng, M.-Y., & Yeh, T.-M. (2016). The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews. Service Business, 10(1), 223–238. http://doi.org/10.1007/s11628-015-0266-1
Kähkönen, A.-K., & Lintukangas, K. (2012). The underlying potential of supply management in value creation. Journal of Purchasing and Supply Management, 18(2), 68–75. http://doi.org/10.1016/j.pursup.2012.04.006
Karlsen, J. (2013). The Role of Anchor Companies in Thin Regional Innovation Systems Lessons from Norway. Systemic Practice and Action Research, 26(1), 89–98. http://doi.org/10.1007/s11213-012-9266-4
Kidwai, A., & Saraph, A. (2016). Use of Archetypal Structures in Urban Dynamics. Systemic Practice and Action Research, 29(6), 583–595. http://doi.org/10.1007/s11213-016-9382-7
Kowalkowski, C., Witell, L., & Gustafsson, A. (2013). Any way goes: Identifying value constellations for service infusion in SMEs. Industrial Marketing Management, 42(1), 18–30. http://doi.org/10.1016/j.indmarman.2012.11.004
Lacoste, S. (2012). “Vertical coopetition”: The key account perspective. Industrial Marketing Management, 41(4), 649–658. http://doi.org/10.1016/j.indmarman.2011.09.013
Lei, H.-S., & Huang, C.-H. (2014). Geographic clustering, network relationships and competitive advantage. Management Decision, 52(5), 852–871. http://doi.org/10.1108/MD-08-2013-0426
Liao, T.-J. (2010). Cluster and performance in foreign firms: The role of resources, knowledge, and trust. Industrial Marketing Management, 39(1), 161–169. http://doi.org/10.1016/j.indmarman.2008.08.003
Lindgreen, A., Beverland, M. B., & Farrelly, F. (2010). From strategy to tactics: Building, implementing, and managing brand equity in business markets. Industrial Marketing Management, 39(8), 1223–1225. http://doi.org/10.1016/j.indmarman.2010.02.018
Lindgreen, A., Hingley, M. K., Grant, D. B., & Morgan, R. E. (2012). Value in business and industrial marketing: Past, present, and future. Industrial Marketing Management, 41(1), 207–214. http://doi.org/10.1016/j.indmarman.2011.11.025
Lindgreen, A., Palmer, R., Vanhamme, J., & Wouters, J. (2006). A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships. Industrial Marketing Management, 35(1), 57–71. http://doi.org/10.1016/j.indmarman.2005.08.008
Lindgreen, A., & Wynstra, F. (2005). Value in business markets: What do we know? Where are we going? Industrial Marketing Management, 34(7), 732–748. http://doi.org/10.1016/j.indmarman.2005.01.001
Manfredini, M. L., Speggiorin, A., Balbinot, A., Mattioda, E., Venson, B. S., & Thomé, M. L. (2013). Plano de Desenvolvimento de arranjos produtivos locais APL Polo de Moda da Serra Gaúcha. Uma ética para quantos? Universidade de Caxias do Sul, Caxias do Sul.
Marshall, A. (1920). Principles of Economics. Library (8th ed.). London: Macmillian and Co. Retrieved from http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:Enquiries+Concering+Human+Uderstanding#1
Miles, M. B., Huberman, A. M., & Saldanã, J. (2014). Qualitative Data Analysis: a methods sourcebook (3rd ed.). Arizona: SAGE.
Morandi, M. I. W. M., Rodrigues, L. H., Lacerda, D. P., & Pergher, I. (2014). Foreseeing Iron Ore Prices Using System Thinking and Scenario Planning. Systemic Practice and Action Research, 27(3), 287–306. http://doi.org/10.1007/s11213-013-9277-9
Mudambi, R., Mudambi, S. M., Mukherjee, D., & Scalera, V. G. (2017). Global connectivity and the evolution of industrial clustersFrom tires to polymers in Northeast Ohio. Industrial Marketing Management, 61, 20–29. http://doi.org/10.1016/j.indmarman.2016.07.007
Niu, K., Miles, G., Bach, S., & Chinen, K. (2012). Trust, learning and a firm’s involvement in industrial clusters: a conceptual framework. Competitiveness Review, 22(2), 133–146. http://doi.org/10.1108/10595421211205976
Polo Penã, A. I., Frías Jamilena, D. M., & Rodríguez Molina, M. ?ngel. (2017). The effects of perceived value on loyalty: the moderating effect of market orientation adoption. Service Business, 11(1), 93–116. http://doi.org/10.1007/s11628-016-0303-8
Porter, M. E. (2000). Location, Competition, and Economic Development: Local Clusters in a Global Economy. Economic Development Quarterly, 14(1), 15–34. http://doi.org/10.1177/089124240001400105
Rodriguez, M., Doloreux, D., & Shearmur, R. (2016). Innovation strategies, innovator types and openness: a study of KIBS firms in Spain. Service Business, 10(3), 629–649. http://doi.org/10.1007/s11628-015-0286-x
Schneider, K., & Hoffmann, I. (2011). Potentials of Qualitative Modeling of Complex Health Issues. American Journal of Health Behavior, 35(5), 557–567. http://doi.org/10.5993/AJHB.35.5.5
Sellitto, M. A., & Luchese, J. (2018). Systemic Cooperative Actions among Competitors: the Case of a Furniture Cluster in Brazil. Journal of Industry, Competition and Trade, 18(4), 513–528. http://doi.org/10.1007/s10842-018-0272-9
Sellitto, M. A., Pereira, G. S., Marques, R., & Lacerda, D. P. (2018). Systemic Understanding of Coopetitive Behaviour in a Latin American Technological Park. Systemic Practice and Action Research, 31(5), 479–494. http://doi.org/10.1007/s11213-017-9439-2
Senge, P. M. (2009). A quinta disciplina: arte e prática da organização que aprende (25th ed.). Rio de Janeiro: BestSeller.
Serrano, R. (2013). Utilização do Pensamento Sistêmico e Planejamento por Cenários em setores produtivos: uma aplicação no setor de vestuário na região do Alto Uruguai. Dissertação de Mestrado- Programa de Pós Graduação em Engenharia de Produção e Sistemas da Universidade do Vale do Rio dos Sinos- UNISINOS, São Leopoldo.
Serrano, R., Lacerda, D. P., Cassel, R. A., Rodrigues, L. H., & Soares, P. F. (2017). Systemic Analysis of the Soccer (Football) Value Chain: Learning from the Brazilian Context. Systemic Practice and Action Research. http://doi.org/10.1007/s11213-017-9425-8
Sobh, R., & Perry, C. (2006). Research design and data analysis in realism research. European Journal of Marketing, 40(11/12), 1194–1209. http://doi.org/10.1108/03090560610702777
Sterman, J. D. (2002). System dynamics: systems thinking and modeling for a complex word. In ESD Internal Symposium (p. 31). Cambridge: Massachusetts Institute of Technology Engineering Systems Division. Retrieved from https://esd.mit.edu/WPS/internal-symposium/esd-wp-2003-01.13.pdf
Wang, J., Lai, J.-Y., & Hsiao, L.-C. (2015). Value network analysis for complex service systems: a case study on Taiwan’s mobile application services. Service Business, 9(3), 381–407. http://doi.org/10.1007/s11628-014-0237-y
Zare Mehrjerdi, Y. (2012). Library expense control: a system dynamics approach. The Electronic Library, 30(4), 492–506. http://doi.org/10.1108/02640471211252201
Zeng, S. X., Liu, H. C., Tam, C. M., & Shao, Y. K. (2008). Cluster analysis for studying industrial sustainability: an empirical study in Shanghai. Journal of Cleaner Production, 16(10), 1090–1097. http://doi.org/10.1016/j.jclepro.2007.06.004
How to Cite
Copyright (c) 2020 Rosiane Serrano, Maria Isabel Wolf Motta Morandi, Douglas Rafael Veit, Ricardo Brandão Mansilha, Daniel Pacheco Lacerda
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).