Generation of Value of a Brazil Fashion Industrial Cluster: A Systemic Analysis

Rosiane Serrano; Maria Isabel Wolf Motta Morandi; Douglas Rafael Veit; Ricardo Brandão Mansilha; Daniel Pacheco Lacerda

doi:10.4067/S0718-27242020000100088

Authors

Rosiane Serrano Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul - Campus Erechim https://orcid.org/0000-0002-6618-0839
Maria Isabel Wolf Motta Morandi Production and System Engineering Graduate Program, Universidade do Vale do Rio dos Sinos, São Leopoldo, RS
Douglas Rafael Veit Production and System Engineering Graduate Program, Universidade do Vale do Rio dos Sinos, São Leopoldo, RS, Brazil;
Ricardo Brandão Mansilha Instituto Federal Farroupilha - Campus Frederico Westphalen, Frederico Westphalen RS,
Daniel Pacheco Lacerda Production and System Engineering Graduate Program, Universidade do Vale do Rio dos Sinos, São Leopoldo, RS,

DOI:

https://doi.org/10.4067/S0718-27242020000100088

Keywords:

Industrial cluster, Generation of value, Systemic analysis, Drivers and barriers

Abstract

Companies that organize themselves in industrial clusters seek to amplify their capacity to generate value. However, the process of analyzing, creating and delivering value has been presented in a fragmented way. There is a lack of studies and systemic understanding. This study aims to analyze systemically the drivers and barriers for generation of value in fashion industrial cluster in the Southern Region of Brazil. The research method used to conduct this study is case study with a qualitative approach. The six elements that compose the process of analyzing, creating and delivering value were used to identify drivers and barriers for generation of value in industrial clusters and development to knowledge on clusters. The variables were interrelated the results them and formed the systemic structure. The analysis allowed concluding that the elements for generation of value described in the literature are present in the study units and it possible use this element for knowledge from clusters. However, it is necessary to analyze them systemically to obtain the desired results. This study evidenced a conceptual misalignment by participating companies regarding the true role of an industrial cluster. Strengthening among peers, in the form of exchanges of experiences and synergy among companies, does not happen in a satisfactory way. This relation among companies should be highlighted so that the cluster results are improved.

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