Evaluation of Open Innovation in B2B from a Company Culture Perspective

Authors

  • Nikolaos Katsikis H.C. Starck Ceramics GmbH
  • Alexander Lang Iman Solutions GmbH
  • Csaba Debreczeny Pannon University

DOI:

https://doi.org/10.4067/S0718-27242016000300011

Keywords:

Open Innovation, B2B, Decision Criteria, Innovation Culture, Company Culture

Abstract

This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aiming to increase business successfully by involving externals cannot be seen independently of the attitude and openness of an organization as a whole to this approach.

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Author Biographies

Nikolaos Katsikis, H.C. Starck Ceramics GmbH

Director Research and Business Development

Alexander Lang, Iman Solutions GmbH

CEO

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Published

2016-10-11

How to Cite

Katsikis, N., Lang, A., & Debreczeny, C. (2016). Evaluation of Open Innovation in B2B from a Company Culture Perspective. Journal of Technology Management & Innovation, 11(3), 94-100. https://doi.org/10.4067/S0718-27242016000300011

Issue

Section

Research Articles