Evaluation of Open Innovation in B2B from a Company Culture Perspective
Keywords: Open Innovation, B2B, Decision Criteria, Innovation Culture, Company Culture
AbstractThis article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aiming to increase business successfully by involving externals cannot be seen independently of the attitude and openness of an organization as a whole to this approach.
Download data is not yet available.
Metrics Loading ...
How to Cite
Katsikis, N., Lang, A., & Debreczeny, C. (2016). Evaluation of Open Innovation in B2B from a Company Culture Perspective. Journal of Technology Management & Innovation, 11(3), 94-100. https://doi.org/10.4067/S0718-27242016000300011
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).