Evaluation of Open Innovation in B2B from a Company Culture Perspective

  • Nikolaos Katsikis H.C. Starck Ceramics GmbH
  • Alexander Lang Iman Solutions GmbH
  • Csaba Debreczeny Pannon University
Keywords: Open Innovation, B2B, Decision Criteria, Innovation Culture, Company Culture

Abstract

This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aiming to increase business successfully by involving externals cannot be seen independently of the attitude and openness of an organization as a whole to this approach.

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Author Biographies

Nikolaos Katsikis, H.C. Starck Ceramics GmbH

Director Research and Business Development

Alexander Lang, Iman Solutions GmbH
CEO
Published
2016-10-11
How to Cite
Katsikis, N., Lang, A., & Debreczeny, C. (2016). Evaluation of Open Innovation in B2B from a Company Culture Perspective. Journal of Technology Management & Innovation, 11(3), 94-100. https://doi.org/10.4067/S0718-27242016000300011
Section
Research Articles