Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation

Authors

  • Antonio Batocchio Department of Manufacturing Engineering and Materials State University of Campinas
  • Vinicius Luiz Ferraz Minatogawa Department of Manufacturing Engineering and Materials State University of Campinas
  • Rosley Anholon Department of Manufacturing Engineering and Materials State University of Campinas

Keywords:

Business model Canvas, Business model performance, Balanced Scorecard, Performance Management.

Abstract

The representation of business models has been recently widespread, especially in the pursuit of innovation. However, defining a company’s business model is sometimes limited to discussion and debates. This study observes the need for performance measurement so that business models can be data-driven. To meet this goal, the work proposed as a hypothesis the creation of a method that combines the practices of the Balanced Scorecard with a method of business models representation – the Business Model Canvas. Such a combination was based on study of conceptual adaptation, resulting in an application roadmap. A case study application was performed to check the functionality of the proposition, focusing on startup organizations. It was concluded that based on the performance assessment of the business model it is possible to propose the search for change through experimentation, a path that can lead to business model innovation.

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Published

2017-04-11

How to Cite

Batocchio, A., Ferraz Minatogawa, V. L., & Anholon, R. (2017). Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation. Journal of Technology Management & Innovation, 12(1), 61-70. Retrieved from https://www.jotmi.org/index.php/GT/article/view/2138

Issue

Section

Research Articles