Agrobiodiversity Products by SWOT Analysis as an Analysis for Strategic Innovation

Authors

  • Amanda Valverde Department of Post-graduation in Management, Research and Development in the Pharmaceutical Industry. Oswaldo Cruz Foundation/FIOCRUZ/Farmanguinhos
  • Sandra Magalhães-Fraga Ecology, Conservation and Management of Silvestre Life in Federal University of Minas Gerais. Oswaldo Cruz. Brazil.
  • Jorge Magalhaes Department of Post-graduation in Management, Research and Development in the Pharmaceutical Industry. Oswaldo Cruz Foundation/FIOCRUZ/Farmanguinhos http://orcid.org/0000-0003-2219-5446
  • Wanise Barroso Department of Post-graduation in Management, Research and Development in the Pharmaceutical Industry. Oswaldo Cruz Foundation/FIOCRUZ/Farmanguinhos

DOI:

https://doi.org/10.4067/S0718-27242015000400006

Keywords:

agrobiodiversity, technological innovation, SWOT, knowledge translation, knowledge management

Abstract

The paper aimed to demonstrate the potential of agro-biodiversity products derived from medicinal plants of the family farmers in Profito network (specific program of the Brazilian government). Method used was scenarios analysis of the knowledge. Literature review it was in the scientific database. According to the new "green wave" created by contemporary society aiming a better health and quality of life by population, it led to the depredation of medicinal species due to the acceleration of global trade demand. Thus, was constructed a SWOT analysis to support managers in strategic planning through of the potential agro-biodiversity products. It shows the appreciation of environmentally conscious products, economically sustainable and the creation of new public policies that ensure and valuation to the rescue, conservation and sustainable use of biodiversity since they are essential for building this niche market.

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Author Biographies

Amanda Valverde, Department of Post-graduation in Management, Research and Development in the Pharmaceutical Industry. Oswaldo Cruz Foundation/FIOCRUZ/Farmanguinhos

Masters Degree in Science and Pharmaceutical Technology in Federal University of Rio de Janeiro.

Sandra Magalhães-Fraga, Ecology, Conservation and Management of Silvestre Life in Federal University of Minas Gerais. Oswaldo Cruz. Brazil.

Researcher in Public Health. PhD in Ecology, Conservation And Management of Silvestre Life in Federal University of Minas Gerais.

Jorge Magalhaes, Department of Post-graduation in Management, Research and Development in the Pharmaceutical Industry. Oswaldo Cruz Foundation/FIOCRUZ/Farmanguinhos

Professor in Post-graduate program in Management, Research and Development in the Pharmaceutical Industry.

Wanise Barroso, Department of Post-graduation in Management, Research and Development in the Pharmaceutical Industry. Oswaldo Cruz Foundation/FIOCRUZ/Farmanguinhos

Post-graduate program in IManagement, Research and Development in the Pharmaceutical Industry.

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Published

2015-12-15

How to Cite

Valverde, A., Magalhães-Fraga, S., Magalhaes, J., & Barroso, W. (2015). Agrobiodiversity Products by SWOT Analysis as an Analysis for Strategic Innovation. Journal of Technology Management &Amp; Innovation, 10(4), 57–63. https://doi.org/10.4067/S0718-27242015000400006

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Section

Research Articles