A Contribution to Guide the Use of Support Tools for Technology Roadmapping: a Case Study in the Clothing Industry

  • Cindy Johanna Ibarra González Center for Integrated Product Development (NeDIP), Department of Mechanical Engineering. Universidade Federal de Santa Catarina
  • André Ogliari Center for Integrated Product Development (NeDIP), Department of Mechanical Engineering. Universidade Federal de Santa Catarina
  • Aline França de Abreu 2Center for Studies in Innovation, Management and Information Technology (IGTI), Department of Production Engineering and Systems. Federal University of Santa Catarina. Universidade Federal de Santa Catarina
Keywords: roadmapping tools, market analysis, business strategic planning

Abstract

This article presents guidelines regarding the use of tools to support technology roadmapping based on a case study of an exploratory and descriptive nature in a small company in the clothing sector. After introducing a systematic approach to technology roadmapping with their support tools, an empirical analysis is then presented of the application of the tools of the market layer – a questionnaire for consultation with the consumers and bibliographical research – and the business layer – SWOT matrix, through illustrative examples. Each tool was analyzed in relation to the complexity, time, cost of implementation, relevance and quality of the resulting information, the most common problems associated with their use. Here we show that the tools of the market layer proved to be easiest to use when compared with the tools of business layer, varying the time required, but involving, in general, a low cost in its application to obtain relevant and quality results for the development of the roadmap. Based on the results, general guidelines for the use of these tools to assist in the process of technology roadmapping were established as well as a comparison between the tools.

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Author Biographies

Cindy Johanna Ibarra González, Center for Integrated Product Development (NeDIP), Department of Mechanical Engineering. Universidade Federal de Santa Catarina
Núcleo de Desenvolvimento Integrado de Produtos (NeDIP) - Departamento de Engenharia Mecânica - Centro Tecnológico.
André Ogliari, Center for Integrated Product Development (NeDIP), Department of Mechanical Engineering. Universidade Federal de Santa Catarina
Núcleo de Desenvolvimento Integrado de Produtos (NeDIP) - Departamento de Engenharia Mecânica - Centro Tecnológico
Aline França de Abreu, 2Center for Studies in Innovation, Management and Information Technology (IGTI), Department of Production Engineering and Systems. Federal University of Santa Catarina. Universidade Federal de Santa Catarina
Núcleo de Estudos em Inovação, Gestão e Tecnologia da Informação - Departamento de Engenharia de Produção e Sistemas - Centro Tecnológico

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Published
2013-12-05
How to Cite
Ibarra González, C. J., Ogliari, A., & de Abreu, A. F. (2013). A Contribution to Guide the Use of Support Tools for Technology Roadmapping: a Case Study in the Clothing Industry. Journal of Technology Management & Innovation, 8(4), 153-169. https://doi.org/10.4067/S0718-27242013000500014
Section
Case Studies