A Contribution to Guide the Use of Support Tools for Technology Roadmapping: a Case Study in the Clothing Industry
DOI:
https://doi.org/10.4067/S0718-27242013000500014Keywords:
roadmapping tools, market analysis, business strategic planningAbstract
This article presents guidelines regarding the use of tools to support technology roadmapping based on a case study of an exploratory and descriptive nature in a small company in the clothing sector. After introducing a systematic approach to technology roadmapping with their support tools, an empirical analysis is then presented of the application of the tools of the market layer – a questionnaire for consultation with the consumers and bibliographical research – and the business layer – SWOT matrix, through illustrative examples. Each tool was analyzed in relation to the complexity, time, cost of implementation, relevance and quality of the resulting information, the most common problems associated with their use. Here we show that the tools of the market layer proved to be easiest to use when compared with the tools of business layer, varying the time required, but involving, in general, a low cost in its application to obtain relevant and quality results for the development of the roadmap. Based on the results, general guidelines for the use of these tools to assist in the process of technology roadmapping were established as well as a comparison between the tools.Downloads
References
ALBRIGHT, R., Kappel, T. (2003). Roadmapping in the corporation. Research Technology Management, 42(2), 31-40. doi: 10.1109/EMR.2003.24903.
BOYNTON, M., Greenhalgh, T. (2004). Selecting, designing and developing your questionnaire. BMJ. 328, 1312-1315. doi: 10.1136/bmj.328.7451.1312.
BRACE, I. (2004). Questionnaire design: how to plan, structure and write survey material for effective market research. Kogan Page, London. 289 p. doi: 10.5860/CHOICE.42-3520.
CORAL, E., Ogliari, A., Abreu, A. (2008). Gestão integrada da inovação: estratégia, organização e desenvolvimento de produto, primeira edição. Editora Atlas, São Paulo.
GIL, A.C. (2002). Como elaborar projetos de pesquisa, quarta edição. Editora Atlas, São Paulo.
GIL, A.C. (2006). Métodos e técnicas de pesquisa social, sexta edição. Editora Atlas, São Paulo.
GROENVELD, P. (1997). Roadmapping integrates business and technology. Research Technology Management. 40(5), 48-55.
GROSSMAN, D.S. (2004). Putting technology on the road. Research Technology Management. 47(2), 41-46.
IBARRA, C.J. (2007). Sistematização do processo de mapeamento tecnológico de produtos. Dissertação (Mestrado em Engenharia Mecânica) – Programa de Pós Graduação em Engenharia Mecânica. Florianópolis: Universidade Federal de Santa Catarina.
IBARRA, C.J., Ogliari, A., Back, N. (2008). Systematization of technology roadmapping. Product Management & Development. 6(2), 1-21.
IBARRA, C.J., Ogliari, A., Back, N. (2009). Uso do mapeamento tecnológico no desenvolvimento de produtos: enfoque na camada produto e tecnologia. In Congresso Brasileiro de Gestão de Desenvolvimento de Produto, CBGDP 2009. São José dos Campos, SP, Brasil.
MARCONI, M.de A., Lakatos, E.V. (2009). Fundamentos de metodologia científica, sexta edição. Editora Atlas, São Paulo. 315 p.
MCCARTHY, R.C. (2003). Linking technological change to business needs. Research Technology Management. 46(2), 47-52. doi: 10.1109/EMR.2003.24905.
MCMILLAN, A. (2003). Roadmapping: agent of change. Research Technology Management. 46 (2), 40-47.
LABES, E.M. (1998). Questionário: do planejamento à aplicação na pesquisa. Editora Grifos, 115 p.
LEE, S.F., Ko, A.S. (2000). Building balanced scorecard with SWOT analysis, .and implementing “Sun Tzu’s The Art of Business Management Strategies” on QFD methodology. Managerial Auditing Journal. 15(1/2), p. 68-76. doi: 10.1108/02686900010304669.
PHAAL, R., Farrukh, C., Probert, D. (2001). T-Plan: the fast start to Technology Roadmapping – planning your route to success, University of Cambridge. Institute of Manufacturing, Great Britain, UK.
RICHEY, J.M., Grinnell, M., 2004. Evolution of roadmapping at Motorola. Research Technology Management. 47(2), 37-41.
WEIHRICH, H., 2002. The TOWS Matrix: a tool for situational analysis. Long Range Planning, 1-19. doi: 0024-6301/82/020054-13S03.00/0.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2013 Journal of Technology Management & Innovation
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.