Building a Sustainable Competitive Advantage


  • Mukesh Srivastava University of Mary Washington
  • Andy Franklin
  • Louis Martinette College of Business. University of Mary Washington. Fredericksburg, VA 22406



competitive advantage, strategy, sustainability


This paper analyzes cross-industrial best practices and future trends in the context of the contemporary resource based competitive advantage model of the firm. It identifies key managerial levers, tools and systems that can be used to build and sustain a Hi-Technology company’s core competences in order to facilitate a more innovative, collaborative 21st century corporate culture. A qualitative and quantitative assessment is made of how a firm’s leadership, human capital management, organizational culture, design and systems can all collectively merge to create a more dynamic and responsive organization which is far more adept at building unique resources and capabilities, which can then be leveraged to create new market opportunities with high competitive entry barriers.


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Author Biographies

Mukesh Srivastava, University of Mary Washington

Dr. Mukesh Srivastava, Associate Professor of Management Information Systems University of Mary Washington Fredericksburg, VA 22406 USA Editor-in-Chief, International Journal of Global Management Studies (IJGMS) ( And Editor-in-Chief, International Journal of Global Management Studies (IJGMS) and International Journal of Global Management Studies Professional (IJGMSP) (

Andy Franklin

Alltronics, LLC. San Francisco, CA 95050




How to Cite

Srivastava, M., Franklin, A., & Martinette, L. (2013). Building a Sustainable Competitive Advantage. Journal of Technology Management & Innovation, 8(2), 47–60.



Research Articles