Case Studies

Supply Networks and Value Creation in High Innovation and Strong Network Externalities Industry

Authors

  • Fernando Claro Tomaselli Department POI, Fundação Getulio Vargas – FGV –EAESP, Rua Itapeva, N 474 – 8 andar, São Paulo, SP
  • Luiz Carlos Di Serio Department POI, Fundação Getulio Vargas – FGV –EAESP, Rua Itapeva, N 474 – 8 andar, São Paulo, SP

DOI:

https://doi.org/10.4067/S0718-27242013000500016

Abstract

The rapid developing product and service markets and developments in information technologies have accelerated growth in outsourcing of peripheral activities and critical business as well, enhancing the importance of network supply chain management. This paper analyzes the dynamics of supply chain management and the creation of value in an industry with strong network effects and constantly introduction of disruptive technologies, the videogame industry. This industry evolves at a high velocity, with a lifecycle of five to six years for consoles, which features a new generation of consoles, where new companies and technologies appear and disappear at each generation.

Keywords:

  • Videogame
  • Network externalities
  • Supply Networks
  • RBV
  • Relational View
  • Disruptive Technology

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Author Biographies

Fernando Claro Tomaselli, Department POI, Fundação Getulio Vargas – FGV –EAESP, Rua Itapeva, N 474 – 8 andar, São Paulo, SP

Professor at the information Technology Department

Luiz Carlos Di Serio, Department POI, Fundação Getulio Vargas – FGV –EAESP, Rua Itapeva, N 474 – 8 andar, São Paulo, SP

Professot at the Operations Department

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Received

2013-09-30

Accepted

2013-11-15

Published

2013-12-10

How to Cite

Tomaselli, F. C., & Di Serio, L. C. (2013). Supply Networks and Value Creation in High Innovation and Strong Network Externalities Industry. Journal of Technology Management and Innovation, 8(4), 177–185. https://doi.org/10.4067/S0718-27242013000500016

Issue

Vol. 8 No. 4 (2013)

Section

Case Studies

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Copyright (c) 2013 Journal of Technology Management & Innovation

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