Supply Networks and Value Creation in High Innovation and Strong Network Externalities Industry

Fernando Claro Tomaselli; Luiz Carlos Di Serio

doi:10.4067/S0718-27242013000500016

Authors

Fernando Claro Tomaselli Department POI, Fundação Getulio Vargas – FGV –EAESP, Rua Itapeva, N 474 – 8 andar, São Paulo, SP
Luiz Carlos Di Serio Department POI, Fundação Getulio Vargas – FGV –EAESP, Rua Itapeva, N 474 – 8 andar, São Paulo, SP

DOI:

https://doi.org/10.4067/S0718-27242013000500016

Keywords:

Videogame, Network externalities, Supply Networks, RBV, Relational View, Disruptive Technology

Abstract

The rapid developing product and service markets and developments in information technologies have accelerated growth in outsourcing of peripheral activities and critical business as well, enhancing the importance of network supply chain management. This paper analyzes the dynamics of supply chain management and the creation of value in an industry with strong network effects and constantly introduction of disruptive technologies, the videogame industry. This industry evolves at a high velocity, with a lifecycle of five to six years for consoles, which features a new generation of consoles, where new companies and technologies appear and disappear at each generation.

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Author Biographies

Fernando Claro Tomaselli, Department POI, Fundação Getulio Vargas – FGV –EAESP, Rua Itapeva, N 474 – 8 andar, São Paulo, SP

Professor at the information Technology Department

Luiz Carlos Di Serio, Department POI, Fundação Getulio Vargas – FGV –EAESP, Rua Itapeva, N 474 – 8 andar, São Paulo, SP

Professot at the Operations Department

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