Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior

Authors

  • Andre Grutzmann Departamento de Ciência da Computação, Universidade Federal de Lavras.
  • Fernanda Maria Felício Macedo Instituto de Ciências Sociais Aplicadas, Universidade Federal de Ouro Preto, Mariana, MG.
  • André Luiz Zambalde Departamento de Ciência da Computação, Universidade Federal de Lavras.

DOI:

https://doi.org/10.4067/S0718-27242013000300073

Keywords:

online social networks, web-based innovation, innovation, knowledge management.

Abstract

Online social networks made up of actors with different degrees of innovativeness may allow knowledge management to collect new ideas and measure their acceptance. This research investigates consumer innovativeness and relationships with the uses and participation in social networks. This research has a quantitative exploratory scope, and among the main findings, we can mention that the dimensions of the adopted scale were corroborated by using factor analysis. The findings cannot be generalized, but there are evidences that relationship between social networking and innovative consumer behavior exists. Although there are limitations, correlations were found between the social dimension of innovativeness and information search in the networks and also the use of social networking information for the decision to purchase new products.

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Author Biographies

Andre Grutzmann, Departamento de Ciência da Computação, Universidade Federal de Lavras.

Departamento de Ciência da Computação

Fernanda Maria Felício Macedo, Instituto de Ciências Sociais Aplicadas, Universidade Federal de Ouro Preto, Mariana, MG.

Instituto de Ciências Sociais Aplicadas

André Luiz Zambalde, Departamento de Ciência da Computação, Universidade Federal de Lavras.

Departamento de Ciência da Computação

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Published

2013-04-24

How to Cite

Grutzmann, A., Macedo, F. M. F., & Zambalde, A. L. (2013). Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior. Journal of Technology Management & Innovation, 8, 209–220. https://doi.org/10.4067/S0718-27242013000300073

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