Understanding Consumer’s Acceptance of Technology-Based Innovations in Retailing

Authors

  • Eleonora Pantano Department of Business Science, University of Calabria (Italy)
  • Loredana Di Pietro University of Molise

DOI:

https://doi.org/10.4067/S0718-27242012000400001

Keywords:

Technology Acceptance Model (TAM), technology adoption, innovation, consumer behaviour, retailing

Abstract

The availability of a huge number of studies about the Technology Acceptance Model (TAM) for predicting consumer’s acceptance and usage of innovations in points of sale motivates writing of the present. Review, with emphasis on the new variables integrated in the traditional model. This is concerned with a synthesis of the current progresses in the field, thus offering a unified view of consumers’ behaviour towards new technical solutions. Such  synthesis is achieved from an extensive literature analysis, including computer science, innovation, human-computer interaction, and technology management perspectives. For each case, both opportunities and issues are outlined in order to advance the current knowledge and highlight what practitioners and scholars should take into account for developing new and efficient corporate strategies.

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Author Biography

Eleonora Pantano, Department of Business Science, University of Calabria (Italy)

Eleonora Pantano, is a Post doc research fellow at University of Calabria (Italy) in cooperation with Technical University of Eindhoven (The Netherlands).She holds a PH.D degree in “Psychology of Programming and Artificial Intelligence”.

Her research interests are related to the management of advanced technologies in retailing and tourism, with emphasis on the investigation of consumer behaviour.

Furthermore, she is member of the Editorial Board and hoc reviewer of numerous international journals.

She was the Highly Commended Award winner of the 2008/2009 Emerald/EMRBI Business Research Award for Young Researchers.

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Published

2012-12-19

How to Cite

Pantano, E., & Di Pietro, L. (2012). Understanding Consumer’s Acceptance of Technology-Based Innovations in Retailing. Journal of Technology Management & Innovation, 7(4), 1–19. https://doi.org/10.4067/S0718-27242012000400001

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