Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy

Authors

  • Ray R Gehani The University of Akron, College of Business Administration

DOI:

https://doi.org/10.4067/S0718-27242013000200012

Keywords:

technology management, innovation driven strategy, innovative leader, mindful leader, leader-member exchange (lmx) theory, value-based innovation

Abstract

After the 2008 economic slowdown, and with increasing assault from enterprises from emerging economies, many innovative strategic leaders of multinational enterprises are forced to radically transform their enterprises. They often choose to change from low-cost strategy to innovation-driven product differentiation strategy. In this study, we use a multi-level Grounded Theory Methodology (GTM) and agency theory to empirically illustrate such a strategic transformation at a large composite fabric and accessories enterprise. Lessons are drawn from the impact of strategic transformation at multiple levels: strategic leader level, tactical-team manager level, operational follower level, and stakeholder level. Implications for practitioners and researchers are provided by way of mindful leader orientation and value-based innovation.

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Author Biography

Ray R Gehani, The University of Akron, College of Business Administration

Director, Graduate programs in Management of Technology and Innovation

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Published

2013-05-11

How to Cite

Gehani, R. R. (2013). Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy. Journal of Technology Management & Innovation, 8(2), 144-155. https://doi.org/10.4067/S0718-27242013000200012

Issue

Section

Research Articles