Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy
Keywords: technology management, innovation driven strategy, innovative leader, mindful leader, leader-member exchange (lmx) theory, value-based innovation
AbstractAfter the 2008 economic slowdown, and with increasing assault from enterprises from emerging economies, many innovative strategic leaders of multinational enterprises are forced to radically transform their enterprises. They often choose to change from low-cost strategy to innovation-driven product differentiation strategy. In this study, we use a multi-level Grounded Theory Methodology (GTM) and agency theory to empirically illustrate such a strategic transformation at a large composite fabric and accessories enterprise. Lessons are drawn from the impact of strategic transformation at multiple levels: strategic leader level, tactical-team manager level, operational follower level, and stakeholder level. Implications for practitioners and researchers are provided by way of mindful leader orientation and value-based innovation.
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How to Cite
Gehani, R. R. (2013). Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy. Journal of Technology Management & Innovation, 8(2), 144-155. https://doi.org/10.4067/S0718-27242013000200012
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