Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method Approach


  • Mithu Bhattacharya College of Business Administration University of Detroit Mercy



Delphi, content analysis, RFID, adoption


While several large retailers have mandated RFID deployment across their value chains, the case for RFID adoption in retail still remains uncertain. This paper aims at providing a realistic perspective of the immense potential of RFID, taking adoption drivers, potential benefits, and implementation challenges into account. In this paper, a mixed methodological approach is used that caters to the exploratory nature of the work to quantitatively analyze RFID adoption drivers, benefits, and implementation challenges. First content analysis is applied to analyze academic and trade articles to come up with key issues and concepts. The results from the content analysis acted as input for a Delphi study which is the second methodology. The combined results from the two methods provide deep insights and enhance understanding of important implementation issues related to RFID adoption in the retail sector and also aid in drawing meaningful managerial conclusions.


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Author Biography

Mithu Bhattacharya, College of Business Administration University of Detroit Mercy

Assistant Professor of Decision Sciences

Professor Bhattacharya holds a B.S. in Computer Science and an M.S. in Information Technology from the Birla Institute of Technology in India, as well as a Ph.D. in Information Sciences and Technology from Pennsylvania State University.  She teaches statistical analysis, decision analysis, and quantitative methods. She has conducted extensive research on radio frequncy identification (RFID) adoption in business.


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How to Cite

Bhattacharya, M. (2012). Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method Approach. Journal of Technology Management & Innovation, 7(4), 36–49.



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