The Impact of Digitalization and Technological Human Capital on The Performance of The Brazilian PYME: An Empirical Study
DOI:
https://doi.org/10.4067/S0718-27242025000100074Keywords:
Digital transformation, Business Performance, MSME, ICT ManagementAbstract
Digital transformation is an essential part of the fourth industrial revolution, also known as Industry 4.0. With the COVID-19 pandemic, the process of adopting digital transformation has accelerated and is booming among companies of different sizes, sectors and regions around the world. In Brazil, 90% of MSMEs are at the initial level of digital maturity, which contrasts with the reality in developed European countries such as Denmark, Finland, Belgium, Malta and the Netherlands, where digital maturity is higher and largely results in the development of employees' digital skills and competencies through specific training for the development of online products and services. The study is relevant because it expands the empirical understanding of the effects of digitalization and the managerial characteristics of the ICT area of companies in a developing country like Brazil. For the academic sector, the research contributes by providing empirical evidence on the impact of digitalization on MSMEs, offering new perspectives for future research. In the business context, managers can use this information to formulate more effective digitalization strategies, adapted to the specific needs of their organizations.
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