Una Metodología Sistémica y Creativa para la Gestión Estratégica: Caso de Estudio Región de Atacama-Chile

  • Christopher Nikulin Universidad Tecnica Federico Santa Maria
  • Gabriela Becker Universidad Técnica Federico Santa Maria

Abstract

A strategic analysis can be considered as a complex process that requires specific analytical skills as technique, knowledge and intuition. A new methodology needs to be capable of obtaining new knowledge to anticipate a more holistic strategic directions. With this perspective, in this article is proposed a creative and systematic methodology to develop strategic analysis considering different context, the methodology is based on traditional tools from strategic literature and creative tools from problem solving literature known as TRIZ. Moreover, the methodology was conceived as step by step structure in order to support beginners for the application of this type of analysis. Finally, an interesting and real case study was developed in order to show the applicability of the methodology in a relevant industry of Chile as the mining industry.

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Author Biography

Christopher Nikulin, Universidad Tecnica Federico Santa Maria
Departamento de Industria, carrera de Ingenieria en Diseño, Academico
Published
2015-07-27
How to Cite
Nikulin, C., & Becker, G. (2015). Una Metodología Sistémica y Creativa para la Gestión Estratégica: Caso de Estudio Región de Atacama-Chile. Journal of Technology Management & Innovation, 10(2), 127-144. https://doi.org/10.4067/S0718-27242015000200009
Section
Research Articles