Explanatory Definitions of the Technology Push Success Factors


  • Jari Matti Sarja Department of Information Processing Science, University of Oulu, Pentti Kaiteran katu 1, FI-90570, Oulu, Finland.




Technology push, Success factor, New product development, Survey instrument


The main task for most development-intensive organizations is to create, develop and commercialize new products and services. Because development processes are risky and failure rates are high, especially in the case of technology pushed projects, unambiguous success factors are valuable knowledge for the management of development-intensive firms. New product development and innovation literature has presented many success factors for developed products, but, unfortunately, many of them are nebulous in nature. The aim of this paper is to clarify what elements comprise the exact factors. After an extensive review and screening of the technology push success factor related literature, a total of 13 success factors were rationalized and transcribed according the previous literature. As a result, three separate keynotes were recognized, and the survey instrument framework was proposed. The practical relevance of this study is to help firm management to recognize the real actions needed to reduce product development risks and also to help scholars to focus on key issues when studying the key factors of breakthrough development cases.


Download data is not yet available.


BALACHANDRA, R. & FRIAR, J. (1997). Factors for success in R&D projects and new product innovation: A contextual framework. IEEE Transactions on Engineering Management, 44(3), 276-287. doi: 10.1109/17.618169

BASS, F.M. (1969). A new product growth model for consumer durables. Management Science, 15 (January), 215227. doi: 10.1287/mnsc.15.5.215

BERGEN, M. & PETERAF, M. (2002). Competitor identification and competitor analysis: A broad-based managerial approach. Managerial and Decision Economics, 23, 157-169. doi: 10.1002/mde.1059

BISHOP, G.L. & MAGLEBY, S.P. (2004). A review of technology push product development models and processes.

Proceedings of ASME DECT ’04, ASME, New York, NY, 383392. doi: 10.1115/detc2004-57496

BROSNAN, M. (1998). Technophobia: The psychological impact of information technology. Routledge, NY.

CALANTONE, R. & LI, T. (1998). The impact of market knowledge competence on new product advantage: conceptualization and empirical examination. Journal of

Marketing, 62 (4), 13-29. doi: 10.2307/1252284

CHEN, M. (1996). Competitor analysis and interfirm rivalry: toward a theoretical integration. Academy of Management Review, 21, 100-134. doi: 10.2307/258631

CHRISTENSEN, C. (1997). The innovator’s dilemma: when new technologies cause great firms to fail. Boston: Harvard Business School Press.

COOPER, R. & KLEINSCHMIDT, E. (1995). Benchmarking the firm’s critical success factors in new product development.

The Journal of Product Innovation Management, 12 (5), 374391. doi: 10.1111/1540-5885.1250374

DAVIS, F. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS

Quarterly, 13(3), 319-340. doi: 10.2307/249008

ERNST, H. (2002). Success factors of new product development: a review of the empirical literature. International Journal of Management Reviews, 4(1), 1-40. doi: 10.1111/1468-2370.00075

FREEL, M. (2003). Sectoral patterns of small firm innovation, networking and proximity. Research Policy, 32, 751-770. doi: 10.1016/s0048-7333(02)00084-7

FREEMAN, C. (1982). Schumpeter or Schmookler?. In C. Freeman, J. Clark & L. Soete (Eds.), Unemployment and Technical Innovation. London: Pinter.

GREEN, S., GAVIN, M. & AIMAN-SMITH L. (1995) Assessing a multidimensional measure of radical technological innovation. IEEE Transactions on Engineering Management, 42(3), 203-214. doi: 10.1109/17.403738

GRIFFIN, A. & HAUSER, J. (1996). Integrating R&D and Marketing: A review and analysis of the literature. Journal of Product Innovation Management, 13 (3), 191-215. doi: 10.1111/1540-5885.1330191

HERSTATT, C. & LETTL, C. (2004). Management of ‘technology push’ development projects. International Journal of Technology Management, 27(2-3), 155-175. doi:10.1504/ijtm.2004.003950

ISAACSON, W. (2011). Steve Jobs. Otava: Keuruu.

JAY, T. (1981). Computerphobia. What to do about it. Educational Technology, 21, 47-48.

KOTLER, P. & ARMSTRONG, G. (1987). Marketing – An Introduction. Prentice-Hall, NJ.

KRISTENSSON, P., GUSTAFSSON, A. & ARCHER, T. (2004). Harnessing the creative potential among users. Journal of Product Innovation Management, 21, 4-14. doi: 10.1111/j.0737-6782.2004.00050.x

LEDWITH, A. & COUGHLAN, P. (2005). Splendid isolation: Does networking really increase new product success? Creativity and Innovation Management, 14 (4), 366-373. doi: 10.1111/j.1467-8691.2005.00356.x

LEWITT, T. (1960). Marketing myopia. Harvard Business Review, 38(4), 45-56.

MAHAJAN, V., MULLER, E. & BASS, F.M. (1990). New product diffusion models in marketing: A review and directions for research. Journal of Marketing, 54 (January), 1-26. doi: 10.2307/1252170

MAHAJAN, V. & WIND, Y. (1986). Innovation diffusion models of new product acceptance. Cambridge, MA: Ballinger Publishing Company.

MARQUIS, D. & STRAIGHT, D. (1965). Organizational factors in project performance. Cambridge, MA: MIT Sloan School of Management Working Paper.

McDERMOTT, C. & O’CONNOR, G. (2002). Managing radical innovation: An overview of emergent strategy issues.

The Journal of Product Innovation Management, 19(6), 424438. doi: 10.1111/1540-5885.1960424

MUNRO, H. & NOORI, H. (1988). Measuring commitment to new manufacturing technology: Integrating technological push and marketing pull concepts. IEEE Transactions on Engineering Management, 35(2), 63-70. doi: 10.1109/17.6006

NARAYANAN, S. (1992). Incorporating heterogeneous adoption rates in new product diffusion: A model and empirical investigations. Marketing Letters, 3(4), 395-406. doi: 10.1007/bf00993923

PETERAF, M. & BERGEN, M. (2002). Competitor identification and competitor analysis: a broad-based managerial approach. Managerial and decision economics. 23(4-5), 157-169. doi: 10.1002/mde.1059

PETERAF, M. & BERGEN, M. (2003). Scanning dynamic competitive landscapes: A market-based and resource-based framework. Strategic Management Journal, 24, 1027-1041. doi: 10.1002/smj.325

RAGATZ, G., HANDFIELD, R. & PETERSON, K. (2002). Benefits associated with supplier integration into new product development under conditions of technology uncertainty. Journal of Business Research, 55, 389-400. doi:


ROGERS, E. (1962). Diffusion of innovations. Free Press, NY.

ROSEN, L. & WEIL, M. (1990). Computers, classroom instruction and the computerphobic university student. Collegiate Microcomputer, 8(4), 257-283.

SAMLI, A.C. & WEBER, J.A.E. (2000). A theory of successful product breakthrough management: Learning from success. Journal of Product & Brand Management, 9(1), 35-55. doi: 10.1108/10610420010316320

SARJA, J. (2012). A review of the Getting Real software development approach. Int. J. Agile and Extreme Software Development, 1(1), 78-94. doi: 10.1504/ijaesd.2012.048301 SARJA, J. (2015, in press). Key factors of successful technology push projects in the ICT context: A review of the literature. International Journal of Information Technology and Management.

SOUDER, W. E. (1989). Improving productivity through technology push. Research Technology Management, 32(2), 19-31. doi: 10.1016/0737-6782(89)90092-1

SULTAN, F., FARLEY, J. & LEHMANN, D. (1990). A metaanalysis of diffusion models. Journal of Marketing Research, 22 (February), 70-77. doi: 10.2307/3172552

TSENG, H. & CHEN, W. (2004). A replacement consideration for the end-of-life product in the green life cycle environment.

Int. J. of Advanced Manufacturing Technology, 24(11-12), 925931. doi: 10.1007/s00170-003-1809-5

ULRICH, K.T. & EPPINGER, S.D. (2008). Product Design and Development. Irwin/McGraw-Hill.

VENKATESH, V. & BALA, H. (2008). Technology acceptance model 3 and a research agenda on interventions.

Decision Sciences, 39(2), 273-315. doi: 10.1111/j.15405915.2008.00192.x

VENKATESH, V. & DAVIS, F. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186-204. doi: 10.1287/ mnsc.

VENKATESH, V., MORRIS, M., DAVIS, G. & DAVIS, F. (2003). User acceptance of information technology: toward a unified view. MIS Quarterly, 27(3), 425-478.

VON HIPPEL, E. (1988). The Sources of Innovation. Oxford University Press: Oxford

ZMUD, R.W. (1984). An Examination of “Push-Pull” Theory Applied to Process Innovation in Knowledge Work. Management Science, 30(6), 727-738. doi: 10.1287/ mnsc.30.6.727




How to Cite

Sarja, J. M. (2015). Explanatory Definitions of the Technology Push Success Factors. Journal of Technology Management & Innovation, 10(1), 204–214. https://doi.org/10.4067/S0718-27242015000100015