Cloud Computing and Information Technology Strategy


  • Antonio Mariano Carlos Junior Hewlett-Packard Company
  • Cesar Augusto Biancolino Programa de Mestrado Profissional em Administração - Gestão em Sistemas de Saúde - Universidade Nove de Julho - UNINOVE - São Paulo / SP.
  • Emerson Antonio Maccari Programa de Pós Graduação em Administração - Universidade Nove de Julho - UNINOVE - São Paulo - SP



Cloud Computing, Utility Computing, Information Technology, Strategy.


Cloud computing represents a new paradigm that enables the utility computing model in which computing resources are offered and consumed as a service on demand, pay as you go, in a model similar to that of electricity. The objective of this work is to identify threats and opportunities of the cloud computing model and its influence on the strategy of companies that consume Information Technology. To do so, a survey was conducted with leading IT executives from 64 medium and large companies in Brazil. We noticed the influence of cloud computing in migrating the focus of the corporate IT departments to the management of services and contracts, resulting into the demand for professionals with IT analyst integrated and business profiles.


Download data is not yet available.


ARMBRUST, M., FOX, A., GRIFFITH, R., JOSEPH, A. D., KATZ, R., KONWINSKI, A., et al. (2009). Above the Clouds: A Berkeley View of Cloud Computing. University of California, Berkeley. http:// CS-2009-28.pdf. [Accessed September,4 2010].

CARR, N. (2008). The Big Switch: Rewiring the World, from Edison to Google (1st Kindle ed.). Norton & Company, New York. Cloud Standards. (2010, 24-8).

CLOUD STANDARDS. [Accessed September 19, 2010].

EXAME: revista quinzenal de negócios. Ed. Abril. Maiores e Melhores 2009. [Accessed October 12, 2010.]

GIL, A. C. (2010). Como elaborar projetos de pesquisa. Atlas, São Paulo.

HITT, M. A., Ireland, R. D., & Hoskisson. (2008). Administração Estratégica: competitividade e globalização (2 ed.). Cengage Learning, São Paulo.

IT4CIO. [Accessed September 11, 2010]

LEE, K. K. (2005). Building Resilient IP Networks. Cisco Press, Indianapolis.

MEDEIROS, J. B. (2009). Redação Científica. Atlas, São Paulo.

MELL, P., Grance, T. The NIST Definition of Cloud Computing. National Institute of Standards and Technology. [Accessed September 14, 2010].

PETRI, G. (2010). Shedding Light on Cloud Computing. CA Technologies IT Management Software and Solutions. _cloud_primer_0110_226890. pdf [Accessed October 23, 2010].

PORTER, M. E. (1998). Competitive Advantage: creating and sustaining superior performance: with a new Introduction (1st Kindle ed.). Free Press, New York.

ROTHON, J. (2009) Cloud Computing Explained: Implementation Handbook for Enterprises (2 Kindle ed.). Recursive Press, London.

SIMON, P. (2010). The next wave of technologies: opportunities from chaos. (1st Kindle ed.). John Wiley & Sons, New Jersey.

TSERONIS, P., Lewin, K., Garbas, K., & Mell, P. (2010). Federal Risk and Authorization Management Program (FedRAMP). National Institute of Standards and Technology. [Accessed September 4, 2010].




How to Cite

Carlos Junior, A. M., Biancolino, C. A., & Maccari, E. A. (2013). Cloud Computing and Information Technology Strategy. Journal of Technology Management & Innovation, 8, 178–188.

Most read articles by the same author(s)