Third-Generation Display Technology: Nominally Transparent Material

Charles Willow


Display technology is reshaping the consumer, business, government, and even not-for-profit markets in the midst of the digital convergence, coupled with recent smart phones led by Apple, Inc.
First-Generation (1G) display technology was dominated by the Cathode Ray Tubes, followed by Liquid Crystal Display and Plasma in 2G. A radically innovative shift as a disruptive technology is expected to follow in 3G to utilize virtually any transparent material, which wirelessly connects to portable access points.
This paper studies the feasibility of the 3G Display Technology (DT) with Technology S-Curves, and presents possible business models and technology strategies which may be generated from it. Additional subsets of business models may be derived for a wide range of industry applications.


Display Technology; Disruptive Technology; Radical Innovation, Technology S-Curve, Business Model, Technology Strategy, Liquid Crystal Display; Light Emitting Diode; Plasma Display, Wireless Network; Access Point; Glass Technology; Management

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Accepted November 10, 2010


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