Author Details

Omar, Maktoba, Edinburgh Napier University, The Business School, School of Marketing,Tourism and Languages, Craiglockhart Campus, Edinburgh, EH14 1DJ Email: m.omar@napier.ac.uk, United Kingdom

  • Vol 6, No 3 (2011) - Research Articles
    Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation
    Abstract  PDF [en]