The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation
Keywords:corporate innovation, problems, prescriptions, ethnography, executives
AbstractEffective, sustained innovation remains one of the great challenges facing almost every company in America. But research shows that the average firm is failing at innovation most of the time. Using an ethnographic research approach, including field research and depth interviewing, the authors of the paper report what executives revealed as the principal reasons why their companies are struggling with innovation.
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