The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation


  • Frederick G. Crane College of Business Northeastern University Boston, MA
  • Marc H. Meyer



corporate innovation, problems, prescriptions, ethnography, executives


Effective, sustained innovation remains one of the great challenges facing almost every company in America. But research shows that the average firm is failing at innovation most of the time. Using an ethnographic research approach, including field research and depth interviewing, the authors of the paper report what executives revealed as the principal reasons why their companies are struggling with innovation.


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Author Biography

Frederick G. Crane, College of Business Northeastern University Boston, MA

Entrepreneurship & Innovation Group


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How to Cite

Crane, F. G., & Meyer, M. H. (2011). The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation. Journal of Technology Management & Innovation, 6(4), 193–204.



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