The Role of Routines in The Technological Learning of The University – Company Interaction

The Case UFSC and Petrobras

Abstract

This study aims to identify the role of routines in the technological learning of the interaction between the Federal University of Santa Catarina and Petrobras. A field research was carried out, through interviews with researchers and director from UFSC and managers from PETROBRAS. The data were transmitted through a content analysis, based on categories linked to the roles of the routines. The creation of routines such as team composition, task division by specialty, periodic group meetings and meetings with the company led to the generation of learning by searching and by interacting, both at the University and in the company.