Digitalización y Modelos de Negocio en la Industria Editorial Española

Abstract

Al igual que otras industrias creativas, la industria del libro está experimentando un cambio tecnológico, pasando de formatos analógicos a digitales. Este cambio desafía los modelos de negocio existentes e impulsa a las empresas a reexaminar sus carteras de productos y competencias. A través de un estudio de casos cualitativo de tres editoriales españolas, este trabajo investiga cómo la digitalización afecta a los modelos de negocio en la industria editorial. La funcionalidad y la experiencia del usuario de productos digitales aún son deficientes: los precios siguen siendo altos y la proporción de títulos digitales españoles es aún reducida. A todo esto, se añade la falta de un diseño dominante común para la publicación digital, lo que, en conjunto, representa una incertidumbre sustancial para los editores, que avanzan, paso a paso, hacia la era digital y cuya exploración de nuevas oportunidades de mercado y modelos de negocio alternativos sigue anclada en los tradicionales. Finalmente, el documento también analiza cómo las instituciones actuales contribuyen a preservar el régimen de publicación en papel.

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Author Biographies

Marta Magadan Díaz, Facultad de Empresa y Comunicación. Universidad Internacional de La Rioja

Dra. en Adminsitración de Empresas por la Universidad de Oviedo. Docente e investigadora de la Universidad Internacional de La Rioja

Jesús I. Rivas García, Facultad de Empresa y Comunicación. Universidad Internacional de La Rioja
Dr. en Economía por la Universidad de Oviedo.
Es docente e investigadora de la Universidad Internacional de La Rioja

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Published
2019-04-25
How to Cite
Magadan Díaz, M., & Rivas García, J. I. (2019). Digitalización y Modelos de Negocio en la Industria Editorial Española. Journal of Technology Management & Innovation, 14(1), 63-72. https://doi.org/10.4067/S0718-27242019000100063
Section
Case Studies