Causation and Effectuation: Exploratory Study of New Zealand Entrepreneurs
Keywords: Causation, Effectuation, Entrepreneurship, Innovation, Decision Making
AbstractThe aim of this paper is to explore the decision-making processes of causation and effectuation within New Zealand entrepreneurs. One-on-one, semi structured interviews were conducted to investigate; the extent of Causation and Effectuation followed by entrepreneurial start-ups in years four to eight of operation? In Addition, whether decision-making process and perceptions of market uncertainty differ across industries? Findings indicate that effectuation was predominantly followed. This research extrapolates new, key themes regarding decision-making. The decision-making process was largely seen as entirely subjective and dependent on the personality of the entrepreneur, their opportunity recognition experience and ideals of running the business.
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How to Cite
Pfeffer, L., & Khan, M. S. (2018). Causation and Effectuation: Exploratory Study of New Zealand Entrepreneurs. Journal of Technology Management & Innovation, 13(1), 27-37. https://doi.org/10.4067/S0718-27242018000100027
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