Developing technology pushed breakthroughs: an empirical study
Keywords:New Product Development, Technology Push, ICT, Start-up
Developing a technology push product that brings real novelty to the market is difficult, risky and costly. This case study analyzes success factors defined by the literature. True industrial cases, representing Finnish ICT firms in their early phase after a successful market entry, were researched for the success factor analysis. The whole set of the previously introduced success factors were variably supported, and three new factors arose. Because the technology pushed development processes are risky with high failure rates, the validated success factors are valuable knowledge for the developments intensive firm’s management.
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