Present and Future Languages – How Innovation Has Changed Us

  • Manuel Luís Au-Yong-Oliveira Department of Economics, Management and Industrial Engineering, University of Aveiro. http://orcid.org/0000-0002-2154-6171
  • Ricardo Ferreira Moutinho Management and Economics Department, University of Beira Interior
  • João Pinto Ferreira INESC TEC (coordinated by INESC Porto), Faculty of Engineering, University of Porto
  • Ana Luísa Ramos GOVCOPP/Department of Economics, Management and Industrial Engineering, University of Aveiro.
Keywords: new languages, online social networks, digital revolution, Business Narrative Modelling Language, BNML

Abstract

Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the example of a new language we have created – the Business Narrative Modelling Language (BNML) – which communicates business perspectives based on pictorial representations, supported by the narrative. Currently, the concept of language is linked to the use of words. We foresee that such a definition of language will have to change to include other structured forms of communication, resorting and relying on graphics, also. We give examples of BNML representations, with regards to two case studies we have performed, based on face-to-face interviews and company visits. At ExpressGlass technology plays an important role, while at Yazaki Saltano a remarkable team effort between Toyota suppliers is made evident, to create innovation.

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Author Biographies

Manuel Luís Au-Yong-Oliveira, Department of Economics, Management and Industrial Engineering, University of Aveiro.

Manuel Au-Yong-Oliveira is an Assistant Professor at the University of Aveiro where he lectures on Marketing and Strategy and Competitiveness. Before becoming an academic, Manuel worked for several multinational companies, namely Accenture, Worthington Cylinders, and Waterco Europe. Manuel has published articles in international journals and conferences in a number of different areas, including on innovation, entrepreneurship, technology, business ethics and marketing. Manuel is a member of the Executive Committee of his department - DEGEI - at the Univ. of Aveiro.

Ricardo Ferreira Moutinho, Management and Economics Department, University of Beira Interior

Ricardo Moutinho is a Research Associate in the Department of Business and Economics at the University of Beira Interior. His areas of research interest include innovation policies, management of innovation and technology, regional innovation systems, economic geography, cohesion policies for economically peripheral and low density areas, rural development policies, EU funding strategies for research and technological development and governance models at the European scale.

João Pinto Ferreira, INESC TEC (coordinated by INESC Porto), Faculty of Engineering, University of Porto

João José Pinto Ferreira got his PhD in Electrical Engineering and Computers at the Faculty of Engineering, University of Porto (FEUP), where he also got his Habilitation. An INESC TEC researcher and Associate Professor, João José has been the Director of the Master’s Degree in Innovation and Technological Entrepreneurship (MIETE - FEUP) since 2004. João José has been involved in a number of international projects and has journal publications in areas such as innovation, technology and business ethics.

Ana Luísa Ramos, GOVCOPP/Department of Economics, Management and Industrial Engineering, University of Aveiro.
Ana Luísa Ramos is an Assistant Professor at the University of Aveiro where she lectures on Simulation, Operations Management, and Logistics. Ana Luísa is a member of the Executive Committee of her department - DEGEI – and is an integrated member of the research unit GOVCOPP at the University of Aveiro. The areas Ana Luísa has been working in include systems engineering and the modelling and simulation of complex systems, with applications in the industrial and transportation sectors.
Published
2015-07-27
How to Cite
Au-Yong-Oliveira, M. L., Moutinho, R. F., Ferreira, J. P., & Ramos, A. L. (2015). Present and Future Languages – How Innovation Has Changed Us. Journal of Technology Management & Innovation, 10(2), 166-182. https://doi.org/10.4067/S0718-27242015000200012
Section
Case Studies