Design Driven Innovation Practices in Design-preneur led Creative Industry


  • Philips Kembaren School of Business and Management, Bandung Institute of Technology, Indonesia
  • Togar M Simatupang School of Business and Management, Bandung Institute of Technology, Indonesia
  • Dwi Larso School of Business and Management, Bandung Institute of Technology, Indonesia
  • Dudy Wiyancoko School of Business and Management, Bandung Institute of Technology, Indonesia



creative industry, design driven innovation, design-preneur, design thinking, innovation.


Design driven innovation has emerged to be an alternative way to generate sustainable competitive products or services. Previous research has recently revealed succesful practices of design driven innovation in various industries. However, little has been known about the creative companies that practice design driven innovation, especially in developing countries. This research investigates the existence and practices of design-driven innovation in the Indonesian creative industry. Based on interviews with the design-preneurs of the creative industry, one of the results of this study reveals how the Indonesian creative industry creates new meanings that are embedded into new products. Based on the identification, a framework to create new meaningsis resulted which consists of a set of key processes, such as sensing, sensemaking, specifying, setting up and storytelling. The practical contribution of this research is that this identified framework can be adopted by any creative companies interested in improving their innovation capability.


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Author Biographies

Philips Kembaren, School of Business and Management, Bandung Institute of Technology, Indonesia

Philips Kembaren is a lecturer at Bandung Insitute of Technology with the teaching areas in operations management, innovation management, and design thinking.

Togar M Simatupang, School of Business and Management, Bandung Institute of Technology, Indonesia

Togar Simatupang is a professor of operations and supply chain management

Dwi Larso, School of Business and Management, Bandung Institute of Technology, Indonesia

Dwi Larso is an associate professor in entrepreneurship and innovation management.

Dudy Wiyancoko, School of Business and Management, Bandung Institute of Technology, Indonesia

Dudy Wiyancoko is an assistant professor in design thinking and management.


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How to Cite

Kembaren, P., Simatupang, T. M., Larso, D., & Wiyancoko, D. (2014). Design Driven Innovation Practices in Design-preneur led Creative Industry. Journal of Technology Management & Innovation, 9(3), 91–105.



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