Project Stakeholder Management: A Case Study of a Brazilian Science Park

Antônio Carlos Pacagnella Júnior, Geciane Silveira Porto, Ornella Pacífico, Alexandre Pereira Salgado Júnior

Abstract


The stakeholder management has been a topic increasingly discussed in the literature about project management, though still existing, large gaps to be filled, especially in complex projects such as the implementation of science parks. Thus, in this paper is presented a case of a Brazilian Science Park which shows how the management team of the project identified key stakeholders and established strategies for engagement and collaboration that sought to increase their engagement, get resources and make use of specific capabilities that were required during the lifecycle of the project to the reaching of its goals.

Keywords


Stakeholders Management, Science Parks, Project Management, Innovation

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DOI: http://dx.doi.org/10.4067/S0718-27242015000200004



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