1.
Lewrick M, Omar M, Williams, Jr. RL. Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation. J.Technol. Manag. Innov. [Internet]. 2011 Aug. 22 [cited 2024 Apr. 25];6(3):48-62. Available from: https://www.jotmi.org/index.php/GT/article/view/art206