PANTANO, E.; LARIA, G. Innovation in Retail Process: From Consumers’ Experience to Immersive Store Design. Journal of Technology Management & Innovation, Santiago, Chile, v. 7, n. 3, p. 198–206, 2012. DOI: 10.4067/S0718-27242012000300016. Disponível em: https://www.jotmi.org/index.php/GT/article/view/art276. Acesso em: 24 may. 2022.