LEWRICK, M.; OMAR, M.; WILLIAMS, JR., R. L. Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation. Journal of Technology Management & Innovation, Santiago, Chile, v. 6, n. 3, p. 48–62, 2011. DOI: 10.4067/S0718-27242011000300004. Disponível em: https://www.jotmi.org/index.php/GT/article/view/art206. Acesso em: 29 mar. 2024.