SOUSA, D. de; ZAMBALDE, A. L.; SOUKI, G. Q.; VERONEZE, R. B. Marketing Myopia in Brazilian Public Universities: An Empirical Study Involving Academicians. Journal of Technology Management & Innovation, Santiago, Chile, v. 13, n. 3, p. 12–23, 2018. DOI: 10.4067/S0718-27242018000300012. Disponível em: https://www.jotmi.org/index.php/GT/article/view/2731. Acesso em: 7 oct. 2022.