SOUSA, Dalton de; ZAMBALDE, André Luiz; SOUKI, Gustavo Quiroga; VERONEZE, Ricardo Braga. Marketing Myopia in Brazilian Public Universities: An Empirical Study Involving Academicians. Journal of Technology Management & Innovation, Santiago, Chile, v. 13, n. 3, p. 12–23, 2018. DOI: 10.4067/S0718-27242018000300012. Disponível em: https://www.jotmi.org/index.php/GT/article/view/2731. Acesso em: 5 jul. 2025.