CHANG, J. W. Assessing adverse effects of inferior innovations with brand innovability: perspectives of consumer innovativeness. Journal of Technology Management & Innovation, Santiago, Chile, v. 12, n. 4, p. 55–64, 2017. DOI: 10.4067/S0718-27242017000400006. Disponível em: https://www.jotmi.org/index.php/GT/article/view/2577. Acesso em: 16 may. 2022.