GEHANI, Ray R. Corporate Brand Value Shifting from Identity to Innovation Capability: from Coca-Cola to Apple. Journal of Technology Management & Innovation, Santiago, Chile, v. 11, n. 3, p. 11–20, 2016. DOI: 10.4067/S0718-27242016000300002. Disponível em: https://www.jotmi.org/index.php/GT/article/view/2093. Acesso em: 18 jun. 2024.