CUBILLO-SALAS, Gustavo; SAORÍN-IBORRA, M. Carmen. Cultural Similarity and Supplier Negotiation Behavior: Strategic Insights from the Costa Rican Retail Industry. Journal of Technology Management and Innovation, Santiago, Chile, v. 20, n. 4, p. 3–18, 2025. DOI: 10.4067/s0718-27242025000400003. Disponível em: https://www.jotmi.org/index.php/GT/article/view/4784. Acesso em: 11 jun. 2026.