FEBRIAN, Angga. The Role of Artificial Intellegence in Increasing E-Commerce Brand Equity . Journal of Technology Management and Innovation, Santiago, Chile, v. 20, n. 1, p. 61–73, 2025. DOI: 10.4067/S0718-27242025000100061. Disponível em: https://www.jotmi.org/index.php/GT/article/view/4574. Acesso em: 8 jun. 2026.