Sousa, D. de, Zambalde, A. L., Souki, G. Q., & Veroneze, R. B. (2018). Marketing Myopia in Brazilian Public Universities: An Empirical Study Involving Academicians. Journal of Technology Management &Amp; Innovation, 13(3), 12–23. https://doi.org/10.4067/S0718-27242018000300012