TY - JOUR AU - Pfeffer, Lauren AU - Khan, Mohammad Saud PY - 2018/05/02 Y2 - 2024/03/28 TI - Causation and Effectuation: Exploratory Study of New Zealand Entrepreneurs JF - Journal of Technology Management & Innovation JA - J.Technol. Manag. Innov. VL - 13 IS - 1 SE - Research Articles DO - 10.4067/S0718-27242018000100027 UR - https://www.jotmi.org/index.php/GT/article/view/2432 SP - 27-37 AB - The aim of this paper is to explore the decision-making processes of causation and effectuation within New Zealand entrepreneurs. One-on-one, semi structured interviews were conducted to investigate; the extent of Causation and Effectuation followed by entrepreneurial start-ups in years four to eight of operation? In Addition, whether decision-making process and perceptions of market uncertainty differ across industries? Findings indicate that effectuation was predominantly followed. This research extrapolates new, key themes regarding decision-making. The decision-making process was largely seen as entirely subjective and dependent on the personality of the entrepreneur, their opportunity recognition experience and ideals of running the business. ER -